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s a product manager, you’re busy dreaming up strategies, functions, and features for your company’s latest products. That’s a lot of responsibility, especially when you’re in charge of dozens of product lines.

But your work isn’t over once a product goes live. Now you need to compose the perfect product description that will show up well in search engines and sway shoppers’ purchase decisions.

No pressure, right?

An ecommerce business depends on optimizing every facet of your products, including their descriptions. Whether you don’t have the capacity to handle copywriting for hundreds of products or fit SEO keywords, a product description generator handles a lot of the work for you.

What is a Product Description Generator?

A product description generator is an automated tool that helps writers create unique and optimized descriptions for products. These tools use algorithms to automatically generate descriptions based on the specifications, features, and benefits of a product. They also take into account important factors such as SEO keywords, brand voice, and target audience to ensure that the generated descriptions are effective in driving sales.

What Should You Look for in a Product Description Generator Tool?

AI (artificial intelligence) isn’t out for your job. If anything, AI makes it much easier for product managers to write compelling product descriptions that are SEO-optimized and fine-tuned to your target audience’s expectations.

While you’re free to choose any copywriting tool to speed up the job, you’ll get more value out of product description generators with these features:

• SEO-friendly content creation: Shoppers find your ecommerce store through organic search. Go with an AI writing tool that helps with keyword research and generates good product descriptions that rank well in search
• Natural language: AI technology generates copy, but there’s no guarantee that it will be good copy. Go with a product description generator that’s capable of matching your brand’s tone of voice
• Plagiarism-free copy: Plagiarism is a big no-no. Look for an AI tool that offers more than simple paraphrasing, which search engines and shoppers can detect. You need a tool that generates unique product descriptions that add value to your target audience
• Description templates: The right AI product description generator not only writes high-converting copy, but should also offer multiple templates for your product descriptions. Choose a generator with templates for product pages, product titles, and product copy