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Business Development Representative

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $65,000 - $70,000, bonus eligible

 

WORK TERRITORY: RemoteBroward County & Palm Beach County, FL

 

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources, and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

JOB SUMMARY:
The Business Development Representative for La Rubia is responsible for maintaining an adequate and strategic presence in their respective territory. This position works with wholesaler equivalents and the Area Manager to ensure maximum saturation of company products in the relevant territory. Primarily focused on both on & off premise sales, this position must also possess the ability to develop sound relationships with accounts, and to discern the most effective ways to support said accounts. This position troubleshoots with clients to guarantee products are delivered and present when needed. This position crafts and works towards goals and targets in line with company strategy and under the overall direction of the Sales Director. This position is mainly responsible for acquiring and maintaining sound and product-focused relationships with on-premise and off-premise retailers.

 

JOB RESPONSIBILITIES

  • Builds relationship with local wholesaler team(s): sales reps, merchandiser, team leads, sign-shop, etc. Assists wholesaler representative with the selling-in of trade solutions, sampling activations, and POC placement. 

  • Implements sales performance measures and targets using brand priorities with wholesalers while assisting in achieving expected results. 

  • Makes daily decisions regarding retail inventory levels using past sales history, sales data tools, and changes in climate, competitive activity and special promotional activities. 

  • Utilizes sales history, data tools, and competitive activity to manage territory and retailers. 

  • Promotes and builds brewery awareness. 

  • Executes events and promotional activities – sampling, training, festivals (may include evenings and weekends). 

  • Improves velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, securing features, and developing promotional programs. 

  • Adheres of local alcoholic beverage laws. 

  • Establish regular contact and build relationships with key decision makers at key accounts with a focus on “pull through” not “force in” sales technique.

  • Establish an action plan prior to visiting market, utilizing sales reps, VIP information and appropriate collateral/sales materials. 

  • Assist all distributor partners in promoting sales of the products, brewery programming and initiatives, and helping build consumer acceptance of the products. 

  • Manage distributor partner activity, including, but not limited to, inventory management and forecasting, program development and implementation, monthly and quarterly sales meetings, and promotional calendar development and execution. 

  • Conduct promotions at bars and restaurants, samplings at retails stores and brewery visits for retailer. 

  • Manage each event from beginning to end, in terms of support, POS, manpower, etc. ensuring the best possible consumer experience.

  • Perform ongoing quality control of beer outside of brewery. 

  • Follows consistent store visit schedule and inputs into assigned system.

  • Ability and willingness to maintain flexible work schedules.  Frequent travel, weekend and extended workdays are necessary. 

  • The ability to drive a motor vehicle to and from accounts continuously. 

  • Complete and submit weekly and monthly market visit recaps and reports, quarterly goals and expense reports. 

  • Attend all sales team meetings, as requested. 

  • Additional duties may be assigned as necessary.

JOB QUALIFICATIONS:

  • High school diploma or equivalent required. 

  • Bachelor’s Degree preferred. 

  • 2-3 years of industry experience selling in the craft beer market. 

  • Sales and/or Marketing experience preferably in the beverage or consumer products industry. 

  • Proven Leadership Ability/Advanced Supervisory Skills/Demonstrated Coaching Skills Required. 

  • Excellent verbal/written communication skills. 

  • Proficient in Microsoft Office (Word, Excel, PowerPoint).

  • Strong data analytics ability. 

  • Highly self-motivated and results oriented. 

  • Ability to work hours as required (nights, weekends, etc.). 

  • Strong internal and external customer orientation; Strong customer service skills and ability to work in a team environment required. 

  • Strong knowledge of the local market for craft beer. 

  • Experience in both distributor and supplier side. 

  • Cicerone or beer education preferred. 

  • English required. Spanish preferred. 

 

WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.

 

BENEFITS:

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

  • Life Insurance and Disability Income Protection

  • Generous Parental Leave and FMLA policies

  • 401(k) Retirement Savings options with a company matching contribution

  • Chance to work in a fast-paced environment among a company of owners

  • Free Beer!

#AC-1

Average salary estimate

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$65000K
$70000K

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What You Should Know About Business Development Representative, AB InBev

Join our ambitious team as a Business Development Representative at Anheuser-Busch, where dreaming big is part of our DNA! We're all about creating a future that brings more cheers, especially with our phenomenal portfolio that includes Michelob ULTRA, Budweiser, and many more beloved brands. As the Business Development Representative for La Rubia, you will be the heart of our sales strategy in your territory of Broward and Palm Beach County, FL. Your mission? Build and maintain strong relationships with local wholesalers and key accounts, ensuring our products shine both on and off-premise. This role is not just about hitting targets but crafting meaningful connections with clients, advocating for our innovative products, and making sure they’ve got everything they need to succeed. From executing exciting events to analyzing sales data, your insights will drive our strategies forward. Here, your entrepreneurial spirit will thrive as you implement promotional programs, supercharge brand awareness, and enhance consumer experience at various events. Whether it’s working late nights at a festival or crafting a solid action plan before a market visit, your adaptability and self-motivation will shine. If you’re ready to join hands with a passionate team dedicated to turning dreams into reality, then this is the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Business Development Representative Role at AB InBev
What are the responsibilities of a Business Development Representative at Anheuser-Busch?

As a Business Development Representative at Anheuser-Busch, your primary responsibilities will include building and maintaining strategic relationships with wholesalers and key accounts, implementing sales strategies, and managing territory performance. You'll craft and execute exciting promotions, facilitate samplings, and train retail staff to ensure brand presence. This role requires making data-driven decisions, troubleshooting client needs, and continuously improving account velocity through innovative marketing strategies.

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What qualifications are needed for the Business Development Representative position at Anheuser-Busch?

To succeed as a Business Development Representative at Anheuser-Busch, a high school diploma is required, with a Bachelor’s Degree preferred. Candidates should have 2-3 years of sales experience in the craft beverage industry, strong leadership skills, and excellent communication abilities. Proficiency in Microsoft Office and data analytics is vital. A familiarity with the local craft beer market and experience on both distributor and supplier sides will give you a competitive advantage. Spanish language skills are a plus!

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What is the salary range for a Business Development Representative at Anheuser-Busch?

As a Business Development Representative at Anheuser-Busch, you can expect a competitive salary between $65,000 and $70,000, along with eligibility for bonuses. This compensation reflects the importance of your role in maximizing market presence and driving sales for our iconic brands.

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What kind of work environment can I expect as a Business Development Representative at Anheuser-Busch?

At Anheuser-Busch, Business Development Representatives work in a fast-paced and dynamic environment that promotes innovation and teamwork. You'll be engaging directly with local clients, attending events, and often working flexible hours, including evenings and weekends. Our culture allows for creativity in approaching sales strategies and encourages personal growth, making it an exciting place to develop your career.

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What benefits does Anheuser-Busch offer to its Business Development Representatives?

Anheuser-Busch offers an extensive benefits package for Business Development Representatives, including health benefits like medical, dental, and vision coverage, generous parental leave, and a 401(k) retirement savings plan with company matching. Additionally, employees can enjoy unique perks, such as working among a company of owners and free beer! Our commitment to employee well-being reflects our culture of ‘more cheers’ for everyone.

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Common Interview Questions for Business Development Representative
What strategies would you use to build relationships with wholesalers as a Business Development Representative?

To build and maintain strong relationships with wholesalers, I would prioritize open communication and consistent engagement. Scheduling regular visits, utilizing data insights to present tailored solutions, and actively collaborating on promotional activities can foster trust and partnership. It’s essential to show genuine interest in their business objectives and be proactive in troubleshooting issues. Building rapport ensures mutual goals are met.

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How do you approach setting sales targets and analyzing performance?

When setting sales targets, I evaluate historical sales data, market trends, and seasonal factors to create realistic yet challenging goals. I use performance metrics and analytics tools to track progress throughout the sales cycle, adjusting strategies as needed to ensure targets are aligned with overall business objectives. Regular review sessions with the sales team help to celebrate successes and identify areas for improvement.

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Can you describe a successful promotional event you've executed in the past?

In my previous role, I organized a craft beer tasting event that was a huge success. I collaborated with local bars and wholesalers to promote the event, guided the staff on beer education, and created engaging displays. The outcome was not only increased sales but greater brand recognition among attendees, which solidified partnerships with local retailers. I closely tracked attendance and sales metrics post-event to assess its impact.

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What is your experience with data analysis in sales?

I have hands-on experience using data analysis tools to evaluate market performance. I create dashboards that visualize sales trends, customer preferences, and inventory levels, which enable me to make data-informed decisions for my territory. This analytical approach helps me to optimize inventory management and tailor promotional strategies to meet consumer demands effectively.

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How do you ensure compliance with local alcohol beverage laws in your role?

Ensuring compliance with local alcohol beverage laws is paramount in this role. I keep myself updated with all relevant regulations and ensure that all promotional activities and sales efforts align with these guidelines. I maintain a checklist for each event and all sales activities, which helps me to double-check compliance before executing any promotional strategies.

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What do you do to ensure strong collaboration with key accounts?

To ensure collaboration with key accounts, I prioritize relationship-building through regular check-ins and proactive communication. I seek to understand their unique needs and challenges and provide supportive solutions, whether it's offering marketing support or suggesting product placements. Building a genuine partnership creates trust and enhances overall sales success.

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How do you handle objections from clients?

When facing objections from clients, I believe in active listening first. Understanding the root of their objection is crucial. Once I have their concerns, I provide knowledgeable responses, backed by data and solutions that address their specific needs. Maintaining a calm and positive demeanor, I work towards resolving misunderstandings and repositioning our offer to meet their expectations.

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Describe how you would manage your time effectively while handling multiple accounts.

Managing time effectively while handling multiple accounts requires careful planning and prioritization. I utilize scheduling tools to allocate time appropriately across client meetings, event preparation, and administrative tasks. Setting clear goals for each account based on urgency and potential sales impact helps me to stay focused and maintain balance, ensuring that no client feels neglected.

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How do you keep up with trends in the craft beer market?

I stay updated with craft beer market trends through industry publications, attending trade shows, and participating in local community events. Additionally, I network with other industry professionals and engage with customers to gauge shifting preferences and behaviors. This knowledge allows me to proactively adapt our sales strategies to align with emerging trends.

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What motivates you to succeed as a Business Development Representative?

What motivates me is the thrill of turning opportunities into tangible results. I find joy in building relationships, seeing clients succeed, and being part of a dynamic and innovative team like at Anheuser-Busch. The chance to drive brand awareness and contribute to a culture that awards ambition keeps my passion high, and I thrive in settings that celebrate achievements.

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DATE POSTED
April 17, 2025

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