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HCP CRM Campaign Operations Project Manager

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on TwitterFacebookInstagramYouTube and LinkedIn

Job Description

The HCP CRM Campaign Operations Project Manager is part of the AbbVie Digital Lab and will be responsible for the day-to-day management, oversight and optimization of our Healthcare Professional (HCP) 1:1 marketing programs reporting to the Associate Director, Campaign Operations

Responsibilities include:

  • Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.
  • Learn the business for the respective therapeutic areas/brands
  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
  • Develop and maintain project documents, timelines, proofing checklists and status reports.  Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
  • Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
  • Document change requests, notify the team, and understand timeline implications.  Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
  • Prepare quarterly campaign audits and campaign performance SLAs and review with Associate Director
  • Identify any issues or concerns, the team has with cross functional and agency partners.  Identify issues, identify root cause, and recommend corrective action where necessary
  • Monitors campaign performance and proactively provide recommendations to drive an increase in engagement.
  • Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly.
  • Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders

Key AbbVie Leadership Competencies:

  • Positive “all for one” approach to team deliverables and priorities.
  • Builds strong relationships to enable higher performance.
  • Learns, fast, grasps the “essence” and can change course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment and open to suggestions.
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality.
  • Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Qualifications

  • Bachelor’s Degree in Business or Marketing or equivalent experience
  • 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
  • Minimum of 3 years of hands-on work experience in client service, account or response management discipline
  • Digital marketing or interactive agency experience is a plus
  • Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment.
  • Excellent written, verbal, and interpersonal communication skills to effectively work with team members
  • Analytical ability to identify optimization opportunities and program related issues
  • Enthusiastic, solution-oriented attitude in accepting work/new challenges
  • Excellent knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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CEO of AbbVie
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Richard A. Gonzalez
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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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Full-time, on-site
DATE POSTED
November 24, 2024

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What You Should Know About HCP CRM Campaign Operations Project Manager, AbbVie

Are you passionate about making a difference in healthcare? AbbVie is looking for a dynamic HCP CRM Campaign Operations Project Manager to join our Digital Lab team in Mettawa, IL! In this role, you'll be at the forefront of our Healthcare Professional (HCP) 1:1 marketing programs, leading the charge on day-to-day management and optimization of CRM campaigns. You'll be responsible for developing project plans, conducting status meetings, and ensuring flawless execution across multiple brands within our diverse therapeutic areas. It's all about collaboration—working closely with departments and agencies to keep our projects on track and aligning with our marketing goals. Your analytical mindset will drive you to continuously look for improvement opportunities, leveraging campaign performance reviews to enhance engagement and results. Not to mention, your knack for clear communication will come in handy while preparing documentation and reports to keep everyone informed. If you’re ready to raise the bar and embrace innovation while transforming lives, this is the place for you. Join AbbVie, where your skills can contribute to shaping the future of healthcare!

Frequently Asked Questions (FAQs) for HCP CRM Campaign Operations Project Manager Role at AbbVie
What does the HCP CRM Campaign Operations Project Manager do at AbbVie?

The HCP CRM Campaign Operations Project Manager at AbbVie is responsible for the management and optimization of Healthcare Professional marketing campaigns. This includes developing project plans, overseeing campaign execution, and ensuring effective communication with stakeholders to achieve campaign goals.

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What qualifications are needed to apply for the HCP CRM Campaign Operations Project Manager position at AbbVie?

To qualify for the HCP CRM Campaign Operations Project Manager role at AbbVie, candidates should have a Bachelor’s Degree in Business or Marketing, along with 3-5 years of experience in database marketing, CRM, or digital marketing, and excellent interpersonal communication skills.

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What skills are essential for the HCP CRM Campaign Operations Project Manager role at AbbVie?

Essential skills for the HCP CRM Campaign Operations Project Manager position at AbbVie include strong project management abilities, analytical skills for campaign optimization, excellent written and verbal communication skills, and the capability to work well in a fast-paced environment.

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What departments will the HCP CRM Campaign Operations Project Manager collaborate with at AbbVie?

The HCP CRM Campaign Operations Project Manager at AbbVie will collaborate with various departments, including marketing, digital teams, and external agencies to ensure projects are delivered on time and meet operational requirements.

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What is the day-to-day work of an HCP CRM Campaign Operations Project Manager at AbbVie like?

Day-to-day responsibilities of the HCP CRM Campaign Operations Project Manager at AbbVie include managing project timelines, conducting regular status meetings, monitoring campaign performance, and communicating with stakeholders to ensure successful campaign execution.

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How can I stand out when applying for the HCP CRM Campaign Operations Project Manager position at AbbVie?

To stand out as a candidate for the HCP CRM Campaign Operations Project Manager role at AbbVie, showcase your experience in digital marketing and CRM campaign management, emphasize your project management skills, and highlight scenarios where you implemented successful improvements in marketing campaigns.

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What is the company culture like at AbbVie for the HCP CRM Campaign Operations Project Manager?

AbbVie emphasizes a positive team culture and innovation. As an HCP CRM Campaign Operations Project Manager, you can expect to be a part of a collaborative environment where ideas are valued and continuous improvement is encouraged.

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Common Interview Questions for HCP CRM Campaign Operations Project Manager
Can you describe your experience with CRM campaign management?

In your response, provide specific examples of CRM campaigns you've managed, detailing your role, the tools you used, and how you measured success. Highlight any results achieved, such as increased engagement or conversions.

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How do you prioritize tasks when managing multiple projects?

Discuss your approach to task prioritization by outlining a method you use, such as using project management tools or methodologies (e.g., Agile). Include how you ensure deadlines are met without sacrificing quality.

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What strategies do you employ to optimize campaign performance?

Share specific strategies you've used in previous roles to analyze campaign data, identify optimization opportunities, and adjust tactics accordingly. Discuss how these strategies resulted in measurable improvements.

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How do you handle communication with team members and stakeholders?

Emphasize your communication style, providing examples of how you've successfully engaged with team members and stakeholders. Highlight techniques you use to keep everyone updated and informed throughout a project.

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What tools or software do you find most useful in campaign management?

List relevant tools and software you've used for CRM and campaign management. Explain how these tools have helped streamline operations and enhance project outcomes.

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Can you tell us about a time you faced a challenge in a project and how you overcame it?

Describe a specific challenge you encountered, detailing the steps you took to resolve it. Focus on your problem-solving skills and the positive outcome resulting from your actions.

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What do you believe are key components of effective marketing campaigns?

Discuss your thoughts on essential components such as clear objectives, audience targeting, compelling creative, and rigorous data analysis to measure effectiveness, providing examples if possible.

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How do you stay updated on industry trends and changes?

Explain your methods for keeping informed about the digital marketing landscape, whether through reading industry publications, attending workshops, or networking with professionals in the field.

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Describe your experience with cross-functional collaboration.

Provide examples of projects where you worked with other departments or external stakeholders, emphasizing your role in ensuring project alignment and successful outcomes.

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What is your approach to managing feedback and suggestions from team members?

Discuss how you welcome feedback and incorporate suggestions from team members in your work processes, showcasing your adaptability and commitment to fostering an open, collaborative environment.

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