HCP Marketing Manager I/II, Synthroid - Lake County, IL

A HCP Marketing Manager I/II at AbbVie plays a crucial role in developing targeted marketing strategies by analyzing insights from healthcare professionals as well as patient journeys. This position involves collaboration with internal teams to execute brand strategies and ensure marketing deliverables are met effectively.

To be considered for the HCP Marketing Manager I/II position at AbbVie, candidates should possess a Bachelor's degree, marketing experience demonstrating proficiency in various marketing skills, and strong communication abilities. Experience in project management and working with external agencies is also beneficial.

Key skills for a HCP Marketing Manager at AbbVie include strong written and verbal communication, project management, the ability to analyze market data, and collaboration with cross-functional teams. Additionally, being adept at influencing without authority is crucial for success in this role.

As a HCP Marketing Manager I/II at AbbVie, you will oversee a variety of marketing projects, including the execution of promotional materials and messaging tailored for healthcare professionals, ensuring alignment with regulatory frameworks and brand strategic imperatives.

The workplace culture at AbbVie encourages collaboration, innovation, and diversity. As a HCP Marketing Manager, you will find a supportive environment that values teamwork and aims to transform healthcare while empowering employees to contribute meaningfully to their roles.

Absolutely! AbbVie believes in nurturing talent and offering opportunities for professional development. As a HCP Marketing Manager I/II, you'll have clear paths for career advancement based on performance and contributions to the team.

AbbVie provides a comprehensive benefits package that includes paid time off, medical/dental/vision insurance, and opportunities to participate in both short-term and long-term incentive programs, making it a rewarding place to work.

In developing stakeholder messaging for healthcare professionals, I'd begin by conducting thorough research on the needs and preferences of my audience. This includes leveraging insights from HCPs and understanding the patient journey to craft specific, relatable messages that resonate across various communication channels.

Prioritizing tasks in project management is all about understanding deadlines and impact. I typically use a matrix to assess the urgency and importance of tasks, ensuring that high-impact deliverables aligned with strategic goals are completed first while maintaining clear communication with all stakeholders involved.

I employ a mix of qualitative and quantitative research methods to gather market insights. This includes surveys, focus groups, and collaborating with field sales teams to get feedback directly from HCPs, and I analyze industry reports to stay ahead of market trends.

In my previous role, I managed a project involving multiple departments where clear communication was key. By holding regular updates and creating collaborative working documents, I ensured everyone was aligned with the objectives, resulting in the successful completion of our marketing initiative ahead of schedule.

I view negative feedback as an opportunity for growth. My approach is to seek to understand the underlying concerns and analyze the feedback objectively. I then adjust tactics accordingly, using the insights gained to improve future initiatives and enhance overall effectiveness.

Influencing stakeholders starts with building strong relationships. I focus on actively listening to their needs and concerns, aligning my proposals with their goals, and presenting data-driven insights to establish credibility and foster collaborative decision-making.

Ensuring compliance involves close collaboration with legal, regulatory, and medical affairs teams from the onset of materials development. I make it a point to stay updated on regulations and incorporate checks and balances within the review process to ensure all promotional materials adhere to required standards.

Data analysis is foundational in my marketing strategy. It helps me identify trends, measure campaign effectiveness, and make informed decisions. I regularly use analytics to review performance metrics, which guide my future strategies and optimize marketing efforts for better results.

In a previous role, I implemented a training program focused on our new product line. By collaborating with sales leadership, I identified key areas where additional training was needed, resulting in a more knowledgeable team, increased confidence, and ultimately, boosted sales figures for the campaign.

The most rewarding aspect of marketing in the healthcare field is knowing that my work can directly impact patient outcomes and the quality of care. Contributing to initiatives that educate HCPs and improve access to essential medications brings a sense of purpose and fulfillment to my role.