Key Account Specialist Gastro & Derma - job 1 of 3

As a Key Account Specialist at AbbVie, you'll be responsible for achieving set goals and KPIs, developing customer relationships, and delivering medical information about our products while ensuring compliance with business strategies. You'll create and implement detailed plans and regularly report on your progress, actively engaging with key experts to differentiate our value proposition.

Candidates for the Key Account Specialist role at AbbVie should have a minimum of 3 years in the commercial pharmaceutical industry, preferably with experience in immunology. A university degree is required, alongside excellent negotiation, communication, and presentation skills. Familiarity with strategic planning and account management is also essential.

Engagement as a Key Account Specialist at AbbVie includes building and maintaining relationships with key experts and decision-makers, delivering product information, organizing live and virtual events, and continuously addressing customer needs in a mutually beneficial manner.

Preferred experience for the Key Account Specialist position includes a proven track record in the commercial pharmaceutical industry with a focus on immunology. Successful customer relationship management experience and the ability to manage cross-functional projects are also highly valuable.

AbbVie encourages professional growth for Key Account Specialists by involving them in Brand Team activities, supporting their contributions to brand strategy, and promoting best practices across the team. Opportunities for continuous learning and collaboration are central to our culture.

In managing my territory as a Key Account Specialist, I would first segment the customers based on their needs and potential impact. I would create a detailed plan, outlining goals, timelines, and strategies tailored to each segment, ensuring regular visits and follow-ups to build lasting relationships.

Differentiating AbbVie's value proposition involves understanding the specific needs of each stakeholder, presenting data-driven results about our products, and showcasing our commitment to innovation in addressing health issues. Tailoring my presentation to resonate with their unique concerns would be key.

Achieving KPIs would involve setting clear, measurable goals, continuously evaluating my strategy based on current market conditions, and actively seeking feedback from clients. Collaborating with team members to share insights and best practices would also enhance my approach.

I once faced resistance from a key client who was hesitant to adopt a new treatment. I took the time to understand their concerns, provided relevant data, and organized a meeting with a local expert who had successfully implemented the treatment. This collaborative approach helped to address their concerns effectively.

I regularly follow industry news and subscribe to relevant publications, attend webinars, and network with colleagues. Additionally, I monitor competitor activities through market reports and engage in discussions to gather insights from other professionals in the field.

Balancing customer needs with corporate goals requires active listening and effective communication. I prioritize by identifying common ground where meeting customer requests aligns with our corporate objectives and demonstrating the benefits to both sides during interactions.

CRM is central to my strategy as it allows me to track customer interactions, manage follow-ups, and analyze data to inform decision-making. I would ensure all visits and relevant information are accurately recorded, enabling me to personalize my approach for each account.

In a previous role, I collaborated with marketing to develop promotional materials tailored to customer needs. By regularly sharing field insights and working together on messaging, we enhanced our outreach and produced greater engagement with key accounts.

I bring strong negotiation skills, an analytical mindset for assessing market data, and a proven ability to build relationships with diverse stakeholders. My communication skills allow me to tailor my message effectively and engage customers meaningfully.

I view feedback as an essential growth opportunity. I would actively listen, ask clarifying questions, and implement suggestions into my work to enhance performance. Maintaining an open line of communication with my manager would also help ensure alignment and continuous improvement.