Manager, Marketing II - Digital Consumer, Oncology Launch

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Our talented, highly creative marketing professionals put AbbVie in the best position to win by driving strategic direction, leading product teams, and creating targeted, evidence-based product messaging to deliver value to our customers. Marketing professionals are among our most versatile performers. AbbVie marketing professionals are involved in just about every aspect of our business.

It is an exciting time to join AbbVie’s established hematology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer and build organizational capabilities around ultra rare diseases. Come join an inclusive AbbVie Oncology culture that fosters trust in each other, curiosity, growth in ourselves and our organization, and joy in what we do! Abbvie Oncology offers you immense opportunities to explore your interests and help you achieve your goals. Hear directly from our AbbVie Oncology colleagues to learn more about our culture, growth opportunities, and what makes AbbVie Oncology a great place to work! https://www.abbvie.com/join-us/oncology-opportunities.html

The Marketing Manager (MM) designs, develops, and implements commercial plans, programs, and promotional materials needed to build market leadership in a competitive landscape with a key focus on the Consumer (Patient), Omnichannel (Digital), and Advocacy efforts. The Marketing Manager will work closely with multiple commercial operation departments to ensure success in product launch, support, and sales execution. Internally, the MM will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, competitive intelligence, and other cross franchise teams. Externally, the MM works with various agencies, consultants, advocacy groups and physicians to successfully drive the business. The MM does not have direct reports but must demonstrate the ability to lead without authority and build a collaborative and integrated commercial team.

Key Responsibilities Include:

• Develop tactics that align to the strategic brand plan primarily for Consumer marketing and nonpersonal promotional activities.
• Support and participate in the development of strategy and tactics for upcoming product launch through Omnichannel, Media, and Digital execution.
• Manage external industry conferences and engage with external customers.
• Perform budget tracking and accountability to agencies.
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials.
• Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics and to “get in the shoes” of our consumers and health care providers.
• Manage internal/external networks, consultants, and agency partners.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Participate with cross-functional teams.
• Communicate up, down, and laterally in an effective manner.

*Job Grade will be determined based on candidate experience level*

Basics:

• Bachelor's Degree
• 5-7+ years of general marketing experience or 3-5+ years of experience in the pharmaceutical industry with a focus on Oncology or Rare Disease involving project/agency management.
• 3-5 years of experience in leading independent projects.
• 1-5+ years in marketing or project management experience at an advertising agency, oncology, or rare disease.
• Strong written and verbal communication skills.
• Concept of budget development and management for marketing programs and tactics.
• Strong collaboration and team orientation.
• Strong analytics with excellent overall business acumen including budget planning and management.
• Experience collaborating with cross-functional teams and influencing matrix partners.
• Leadership skills.
• Ability to foster strong relationships with senior management and external partners.

Preferred:

• Brand marketing/launch experience in pharmaceutical marketing or sales
• Sales experience in pharmaceutical/biotechnology
• Rare disease/oncology/hematology experience
• Knowledge of marketing concepts within strategic planning process.
• Demonstrated ability to work and communicate effectively cross-functionally.
• Strong presentation experience and proficient PowerPoint skills.
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
• Demonstrated understanding of principles of market research to draw valid conclusions.
• Experience working with and managing multiple external agencies including advertising, digital, external and internal partners.
• Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment.
• MBA or Graduate Degree

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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