Marketing Manager I/II, HCP - Rheumatology – Skyrizi PsA - Lake County, IL

As a Marketing Manager I/II at AbbVie, you'll be responsible for creating and implementing strategic marketing plans for SKYRIZI in the Rheumatology sector, particularly for Psoriatic Arthritis. Your role will involve collaborating with various internal teams and external partners, developing innovative campaigns, and ensuring compliance with regulatory requirements. You will also be monitoring campaign effectiveness through analytics to make data-driven adjustments, all while managing project timelines and budgets.

To qualify for the Marketing Manager I/II position at AbbVie, you typically need a Bachelor's Degree in Marketing or a medical-related field. While an MBA is preferred, significant experience in brand marketing or consumer promotion—preferably five years or more—can set you apart. Strong communication skills, project management capabilities, and a collaborative mindset are crucial for success in this role.

At AbbVie, the Marketing Manager I/II position offers numerous avenues for career advancement. Our commitment to professional development and innovative marketing means you can expect to gain valuable experience in leading cross-functional teams and strategic decision-making. Successful marketers often progress to higher managerial positions or explore specialized roles within commercial operations, gaining exposure to broader aspects of the pharmaceutical industry.

AbbVie fosters a collaborative and inclusive company culture where employees, including Marketing Managers, are encouraged to express their creativity and innovative thinking. You'll find a supportive environment that values teamwork and effective communication. Our focus on making a significant impact in healthcare will inspire you to produce exceptional work that can positively affect patients' lives.

AbbVie employs robust metrics and analytics to evaluate the success of marketing campaigns for SKYRIZI and other products. As a Marketing Manager I/II, you'll be intimately involved in developing these measurement criteria to gauge return on investment. Regular analysis will allow you to refine strategies, ensuring they align with both brand objectives and market needs.

Yes, the Marketing Manager I/II position at AbbVie may require up to 20% travel. This travel could include attending conferences, meetings with healthcare professionals, or collaborations with external partners to improve marketing strategies for SKYRIZI in PsA. However, AbbVie prioritizes the well-being of its employees and ensures that travel is manageable and meaningful.

As a Marketing Manager I/II at AbbVie, you'll lead and contribute to various projects aimed at enhancing brand awareness and positioning SKYRIZI effectively in the market. This includes developing go-to-market strategies, managing promotional materials, collaborating on educational programs for healthcare providers, and assessing campaign performance metrics to optimize results.

To develop a comprehensive marketing strategy for SKYRIZI, I would start with a detailed understanding of the target audience, including physicians and patients, and their specific needs. I would analyze existing market data to identify opportunities and competitive positioning, focusing on disease state awareness. Collaboration with cross-functional teams would be vital, ensuring alignment with medical, regulatory, and sales teams, before executing innovative campaigns that resonate with our audience.

In previous roles, I've managed significant marketing budgets by creating detailed forecasts based on historical data and anticipated campaign needs. I ensure that every expense aligns with strategic goals and track spending rigorously to avoid overruns. Regular reviews and adjustments allow for reactive strategies and prioritization of high-impact initiatives, ultimately optimizing the return on investment.

Measuring the success of a marketing campaign involves defining clear, measurable objectives upfront. I would utilize key performance indicators such as engagement rates, lead conversions, and ROI metrics to evaluate impact. Post-campaign analysis is crucial for identifying strengths and weaknesses, which informs future strategies and optimizes ongoing marketing efforts.

To foster collaboration among teams, I would establish clear communication channels and regular check-ins, ensuring all stakeholders are aligned on goals and expectations. Utilizing project management tools can facilitate transparency and collaborative efforts. Creating a culture where team members feel valued and encouraged to share ideas helps strengthen inter-departmental relationships.

One successful initiative I led involved a digital campaign aimed at raising awareness for a newly launched product. By leveraging data analytics, I identified target demographics and crafted compelling messaging that addressed their pain points. Collaborating with influencers and thought leaders helped amplify our reach, resulting in a 30% increase in inquiries within three months and significantly boosting our brand’s visibility.

Staying updated on industry trends involves a multi-faceted approach: subscribing to leading marketing and healthcare publications, attending industry conferences, and participating in webinars. Networking with industry professionals and actively engaging on platforms like LinkedIn also helps me gain insights into competitive practices and emerging trends that can influence our strategies at AbbVie.

If a marketing strategy did not meet expectations, I would first analyze the data to identify the root causes. Talking with team members and gathering insights can help pinpoint issues. Based on these findings, I would pivot the strategy—either by adjusting messaging, targeting, or tactics. Continuous learning from these experiences is vital in refining future campaigns.

Approaching market research for a new product launch starts with defining the objectives clearly. I'd utilize both qualitative and quantitative methods, including surveys, focus groups, and competitor analysis. Engaging with healthcare professionals and potential patients would provide insights into their needs and preferences, enabling us to design a launch strategy that resonates with our target audience.

Customer feedback is integral to my marketing strategy as it provides insights into how our messages and products resonate in the market. I actively seek feedback through surveys and direct engagement, which helps me refine campaigns and develop nuance-based strategies that align closely with customer preferences, ensuring we're meeting their needs effectively.

I am eager to work as a Marketing Manager I/II at AbbVie because of your commitment to innovation and improving patient outcomes in healthcare. The chance to be part of a team that drives impactful marketing for products like SKYRIZI, which can significantly impact patients' lives, aligns with my personal values and professional goals. I firmly believe that my experience in strategic marketing can contribute meaningfully to your mission.