Assistant Specialist, Influencer Marketing (HCo)

Job Description 

At Hollister, we are the go-to apparel destination for outfitting all of our customers’ lifestyle needs. We make clothes for teens designed to capture moments, create memories, and live unapologetically themselves. The Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Our campaigns span through in-store, digital, social, event marketing, and PR channels to bring our brand vision to life. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and find the best channels to reach them with our product stories. 

The Assistant Specialist, Influencer Marketing will assist in executing all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Social Influencers, VIPs) to drive programs that ladder up to our global marketing strategy, and goals. This role will be responsible for providing brand guidelines for adherence, manage product sampling and event coordination support, growing our roster of tried-and-true brand advocates, and more. 

This job is located at our Global Home Office in Columbus, Ohio.  

What Will You Be Doing?

• Assist in growing the Hollister influencer marketing programs with a particular focus on creating symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion. 
• Source and foster relationships with new influencers that provide reach and/or engagement while proving to authentically advocate for the brand; inclusive of vetting and risk management. 
• Lead reviews and approvals of influencer content ensuring adherence to FTC guidelines. 
• Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product. 
• Liaison with our paid marketing team and external agency to identify, vet, contract, and manage all product orders and social deliverables. 
• Partner with other channel owners (social, paid media, e-comm, etc.) to maximize the exposure of influencer content. 
• Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained. 
• Integrate program plans and deliverables into existing cross-functional processes. 
• Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight to the Influencer Team and Manager. 
• Support robust test & learn strategy to maximize effectiveness; present findings to Influencer Manager. 
• Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing. 

What Do You Need To Bring? 

• Bachelor’s degree in Marketing, Advertising, Public Relations or related field or relevant experience 
• 0-3 years of experience in Marketing/Advertising, preferably for large lifestyle / fashion brands or agency 
• Experience with social or influencer community management preferred 
• High level of critical thinking ability and analysis; particularly focusing on interpreting abstract data to build a comprehensive story about product or content performance 
• Very strong project management skills (including timeline development, communicating key updates) 
• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together 
• Strong relationship development/management and written/verbal communication skills 
• Proven familiarity tracking influencer and social trends 
• Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)  

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.  

Our Values 

Our corporate purpose of being here for you on the journey to being and becoming who you are, fuels our customer-led brands and our global associates. We lead with this purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign. In addition to equitable compensation and benefit offerings, including flexibility and competitive Paid Time Off, we offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off & one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Onsite fitness center
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER