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Marketing Associate

Oncology Marketing Associate RoleROLE SUMMARY:Are you passionate about making a difference in the world of oncology? Join us as a Marketing Associate and play a pivotal role in driving the success of Pfizer's Oncology portfolio. PADCEV, a bladder cancer drug is a standard of care and has been used to treat more than 25,000 patients in the US since its approval in late 2019; in addition, it is a key growth driver for the Pfizer portfolio.In this dynamic position, you will be at the heart of our marketing operations, ensuring the seamless execution of key activities that boost brand awareness and fuel growth. You'll have the chance to work closely with the US PADCEV team including sales, marketing, digital, legal, regulatory and cross-functional teams to enhance marketing effectiveness.The role also offers a valuable opportunity to gain experience directly supporting senior marketing colleagues, learning the intricacies of Pfizer's Oncology business, and making a direct impact on resources that support patients and healthcare providers.ROLE RESPONSIBILITIES:The Oncology Marketing Associate will deliver on the following:• Support PADCEV's marketing operational activities to support brand success• Delivery of sales materials to the field• Deployment of marketing materials through various channels - field, digital and others• Manage communications between marketing and internal partners• Inventory & Print Management of Promotional Materials• Take charge of print logistics, drop shipment plans, and webstore inventory• Oversee marketing material inventory execution at warehouses• Identify and address inventory issues and initiate re-approval processes for near-expiring materials• Execute operational budget activities including monthly spend reconciliations, creation of SOWs and amendments, etc.• Manage brand-level webstore activities and communicationsCRM Management:• Provide tactical CRM support through overseeing processes for Commercial promotional/non-promotional materials, including lifecycle management• Own CRM re-approval workflows and route materials through MLR processPromotional Material Review:• Monitor marketing materials under review, ensure all comments are addressed, and confirm incorporation of required changesKnowledge Management:• Support Marketing teams in knowledge management related activitiesBASIC QUALIFICATIONS:• Bachelor's degree in Marketing, Business, Life Sciences, or a related field is required• 0-2 years of work experience or related university-level coursework, internship, etc. in product marketing/marketing operations in a highly regulated environment• Basic understanding of marketing principles and practices• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)• Ability to contribute to organizational infrastructure projects that enable business driving creative excellence via breakthrough campaigns for products• Delivery of organizational improvement initiatives that directly enhance the impact and effectiveness of product marketers• Capable of translating business goals and product marketer pain-points into process improvements• High attention to detail and commitment to excellence in execution• Excellent communication and people engagement skills across a matrixed organization• Business acumen with ability to link creative strategy to commercial metrics and convey insights and optimization to peersPREFERRED QUALIFICATIONS:• Previous pharmaceutical experience a plus• Process improvement and analytics experiencePHYSICAL/MENTAL REQUIREMENTS:• Lifting, sitting, standing, walking, bending, ability to perform mathematical calculations and ability to perform data analysisNON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS:• 10-15% travel required, consistent with business requirementsOther Job Details:• Last date to apply is December 11, 2024The annual base salary for this position ranges from $64,600.00 to $107,600.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 7.5% of the base salary. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.Marketing and Market Research
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What You Should Know About Marketing Associate, Pfizer

Are you ready to make an impactful difference in oncology? Pfizer is on the lookout for a dedicated Marketing Associate to join our dynamic team in Collegeville, PA. In this role, you'll dive into the exciting world of oncology marketing, specifically focusing on PADCEV, our groundbreaking bladder cancer treatment that has been a lifeline for over 25,000 patients since its 2019 approval. As a Marketing Associate, your day-to-day responsibilities will include supporting all marketing operational activities that contribute to the success of PADCEV. This will involve creating and distributing sales materials, managing communication across teams, and ensuring that our marketing materials are not only in stock but also up to date. You'll also take charge of managing budgets, approving promotional material, and handling crucial CRM processes. The ideal candidate has a Bachelor's degree in Marketing, Business, or Life Sciences, along with basic marketing knowledge and proficiency in Microsoft Office. But it's not just about experience; we value high attention to detail, strong communication skills, and a flair for creative problem-solving. Here at Pfizer, you will not only gain invaluable experience supporting senior marketing staff, but you will also play a direct role in shaping resources that benefit patients and healthcare providers alike. If you're passionate about making a positive impact in the oncology landscape and ready to support a brand that truly matters, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Marketing Associate Role at Pfizer
What are the key responsibilities of the Marketing Associate at Pfizer?

As a Marketing Associate at Pfizer, you'll be pivotal in supporting the marketing operations for PADCEV. Your primary responsibilities will include delivering sales materials, managing communications between marketing and internal partners, overseeing inventory and print management of promotional materials, as well as executing budget activities and handling CRM processes. This role places you at the heart of our marketing efforts, contributing to brand success and operational excellence.

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What qualifications do you need to become a Marketing Associate at Pfizer?

To qualify for the Marketing Associate position at Pfizer, you need a Bachelor's degree in Marketing, Business, or Life Sciences. While 0-2 years of experience is preferred, relevant coursework and internships can be beneficial. A solid understanding of marketing principles, proficiency in Microsoft Office tools, and the ability to manage multiple tasks with attention to detail are essential qualification aspects.

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What kind of support will I provide as a Marketing Associate at Pfizer?

In the Marketing Associate role at Pfizer, you'll support the PADCEV marketing team by managing various operational tasks. This includes delivering promotional materials, managing CRM approval processes, and executing marketing initiatives that directly influence brand success. You'll be deeply integrated with cross-functional teams to ensure effective marketing practices, putting a spotlight on patient and healthcare provider needs.

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Is pharmaceutical experience important for the Marketing Associate position at Pfizer?

While previous pharmaceutical experience is a plus for the Marketing Associate role at Pfizer, it is not a strict requirement. What is essential is a foundation in marketing principles and a strong willingness to learn. Fresh graduates and those with internships in regulated environments are encouraged to apply, as your passion for oncology and marketing will be valued.

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What benefits can I expect as a Marketing Associate at Pfizer?

As part of Pfizer, the Marketing Associate can expect a comprehensive benefits package that includes a competitive salary, participation in the Global Performance Plan, health benefits, paid time off, and a 401(k) plan with matching contributions. Our focus is on supporting the well-being of our employees and contributing to their professional development.

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Common Interview Questions for Marketing Associate
How do you prioritize tasks in high-pressure situations as a Marketing Associate?

In high-pressure situations, I prioritize tasks by assessing their urgency and impact on overall marketing goals. I utilize project management tools to keep track of deadlines and communicate effectively with team members to ensure that crucial tasks are addressed promptly while maintaining high-quality standards.

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Can you explain a marketing campaign you've worked on?

Certainly! In my last internship, I collaborated on a digital marketing campaign aimed at increasing brand awareness for a new product. I helped craft engaging content and leveraged social media platforms to reach our target audience. The campaign resulted in a significant uptick in engagement and sales, demonstrating the power of strategic marketing.

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What tools or software do you use to analyze marketing performance?

I typically use tools like Google Analytics, CRM systems, and social media analytics to measure marketing performance. These tools allow me to track key metrics and derive insights that inform future marketing strategies, helping to optimize campaigns for greater effectiveness.

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How do you handle feedback on marketing materials?

Receiving feedback is crucial in marketing. I approach it with an open mind, viewing constructive criticism as an opportunity to improve. I make sure to incorporate all relevant comments into the material and ensure the final product aligns with the overall marketing strategy before circulation.

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How do you ensure compliance with regulations in your marketing efforts?

To ensure compliance, I familiarize myself with all relevant regulations and company policies that govern marketing practices. I engage legal and regulatory teams early in the process to validate marketing materials and strategies, ensuring they meet all required standards before implementation.

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What marketing trend do you think is currently impacting the industry?

One significant trend is the rise of personalized marketing. Consumers today expect tailored experiences, so leveraging data analytics to create personalized marketing messages has become crucial for engagement. Staying informed about data privacy regulations while implementing these strategies is also vital.

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Describe how you work within a team.

I thrive in team settings by being an active listener and communicator. I ensure that everyone’s ideas are heard, and I promote collaboration through brainstorming sessions. By recognizing each member's strengths, I help the team function smoothly towards achieving our shared goals.

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What strategies do you use to remain organized in your work?

I utilize digital tools like task management software to keep track of deadlines and priorities. I also maintain a calendar to schedule important tasks and meetings, ensuring I stay on top of all responsibilities and manage my time effectively.

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How do you approach learning about a new market or product?

When tackling a new market or product, I immerse myself in available research, including market reports and competitive analysis. Engaging with team members, especially those with expertise in that area, allows me to gain insights and a comprehensive understanding necessary for effective marketing strategies.

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Why do you want to work for Pfizer as a Marketing Associate?

I am drawn to Pfizer because of its commitment to innovation and improving patient lives. The opportunity to contribute to a significant oncology portfolio like PADCEV excites me, as I believe my skills can help advance meaningful marketing strategies that impact healthcare positively.

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