Fast Facts

API is seeking a detail-oriented Marketing Operations Manager to enhance their marketing and enrollment processes through innovative strategies and data-driven insights, aiming to improve operational efficiency and drive results.

Responsibilities: The role involves collaborating on marketing strategies, optimizing processes, managing data analytics, implementing marketing tools, and providing training across departments.

Skills: Candidates should have a strong understanding of marketing principles, expertise in Marketo and other analytics tools, exceptional organizational abilities, and excellent communication skills.

Qualifications: A Bachelor's degree in Marketing or related fields, 5+ years of experience with Marketo, and 10+ years in marketing operations are required.

Location: Austin, TX, US

Compensation: $85000 - $130000 / Annually

Description

Academic Programs International (API) was founded in 1997 by our founding mamas, who were dedicated to providing high-quality, affordable study abroad programs for U.S. students. Their diverse experiences abroad, first as students and later as professionals, shaped their philosophy on the value of international education as a means of promoting intellectual curiosity, cultural sensitivity and holistic personal development. 

We Believe…

…in putting students at the heart of all we do. Through responsive student advising, thorough program preparation, and strong, local support services on-site, students arrive feeling confident and ready to experience, learn, and explore. We strive to make international educational experiences accessible to as many participants as possible through scholarships and by providing multiple program components at a low program cost.

Who We Are Looking For...

We are seeking a detail-oriented and innovative Marketing Operations Manager to join our team. The ideal candidate will play a pivotal role in optimizing our marketing and enrollment communications processes, systems, and data to enhance performance, drive for results, and achieve ef?ciency at scale. This position involves collaborating with cross-functional teams to ensure smooth execution of marketing campaigns, improving operational ef?ciency, and providing actionable insights through data analysis.

Requirements

Here’s what you’ll be doing:

Marketing and Enrollment Communications Strategy & Execution:

• Collaborate with marketing, enrollment and leadership teams to design and implement marketing and enrollment communications strategies that align with company goals.
• Coordinate the execution of multi-channel marketing campaigns, ensuring timelines and deliverables are met.
• Process Optimization:
• Develop and streamline marketing and enrollment communications work?ows, tools, and systems to improve ef?ciency and scalability.
• Standardize processes for campaign and enrollment communications planning, execution, and reporting.

Data & Analytics:

• Manage and analyze marketing and enrollment comms performance data to measure effectiveness, identify trends, and recommend optimizations.
• Develop dashboards and reporting systems for real-time insights and decision-making.

Technology & Tools Management:

• Oversee the implementation and management of marketing tools, including, but not limited to Marketo, Groove, Salesforce, Post-Up, Word Press, ZenDesk, and Google Analytics.
• Ensure integration between marketing systems and other business tools to maintain data consistency and accuracy.

Collaboration & Communication:

• Act as the liaison between marketing, university relations, enrollment, and other departments to align efforts and share insights.
• Provide training and support to team members on new tools, processes, and best practices.

Budget Management:

• Assist in budget planning and monitor spending to ensure campaigns are delivered within scope.
• Evaluate ROI of marketing and enrollment communications initiatives and optimize resource allocation accordingly.

What we're looking for:

• Bachelor's degree in Marketing, Business Administration, or a related ?eld.
• Proven technical aptitude and business acumen.
• Marketo Certi?cation and 5+ years working in Marketo required.
• 10+ years of experience in marketing operations or a similar role, preferably in the technology space.
• Strong understanding of marketing principles, analytics, and automation tools, especially Marketo, Groove, Salesforce,  G  Google Analytics, etc.
• Proven experience with campaign tracking, reporting, and performance optimization.
• Exceptional organizational and project management skills.
• Analytical mindset with the ability to translate data into actionable insights.
• When you hear the word “culture” you get excited to share your POV on what kind of culture makes a high-performing team high-performing. 
• You’re an advocate and go out of your way to care for every individual on a team as a person first - not just an employee.
• You’re a people person and one of your core strengths is awareness: situational, self, and emotional. 
• You have excellent communication and stakeholder management skills, with the ability to influence at all levels. 

This is a full-time position based in Austin, TX. Compensation includes competitive salary, top (‘gold’) level of health, dental and vision insurance (API covers 100% of selected premiums), health spending accounts, short- and long-term disability insurance, Paid Time Off (that you're encouraged to take), paid parental leave, Candy Bar (with healthy options) in the Corporate Office and more.

If this opportunity excites you, we can’t wait to meet you! Please send your resume along with a cover letter explaining why you’re passionate about the idea of joining API!