Vice President, Brand Partnerships - Raffles & Fairmont

Fairmont Hotels & Resorts

Join a dynamic team and be part of the Fairmont family – with 90 spectacular properties, and 34 more in the pipeline, in 30 countries around the globe, stretching from the beaches of Hawaii, to the unspoiled national parks of Canada, to the heart of London, to the deserts of the United Arab Emirates. In the role of Director of Marketing & Communications, you will have a particularly special opportunity to serve as brand guardian in North & Central America, to play a critical role in celebrating this beloved brand’s legacy and setting the stage for the next 100 years.

Raffles Hotels & Resorts
The Birthplace of stories and legends since 1887, Raffles is a legendary brand, steeped in history and loved by generations past, present and future.  
Representing the pinnacle of ultra-luxury hospitality within Accor Group, Raffles is currently going through exciting phases of rebirth and expansion. Raffles, at distinguished landmark addresses around the world, is the vibrant heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage and the environment. Its timeless elegance, refined manners and spirit of generosity ensure that every visitor arrives as a guest, leaves as a friend and returns as family. Raffles is progressively shaping the future of luxury hospitality, focusing on employee journey and growth.

Dual reporting to the SVP Brand & Marketing - Raffles and the VP Brand & Marketing - Fairmont,  responsibilities and essential job functions include but are not limited to the following:

• Develop brand partnership strategy and oversee the global programs including campaigns, events, activation and all related activities.
• Manage the partnership budget and ensure all events and activities are cost-effective and profitable.
• Supervise and coordinate the work of the partnership team and ensure that they deliver the highest level of added value to guest experience and satisfaction.
• Work with the marketing, PR and Social media teams to develop integrated co-branded campaigns and events then evaluate their success.
• Establish relationships with renowned brands across multiple categories and industries.
• Develop and implement policies and procedures for the partnership department and ensure they comply with the Raffles & Fairmont brand standards.
• Performance evaluation of the success of partnership programs, analyzing feedback from key stakeholders, and seek ways of improvements to enhance guest experience and profitability.
• Lead all venture activities for Raffles and Fairmont Hotels & Resorts globally including identifying, investing, deal negotiation, due diligence, and portfolio analysis, including coordinating cross-functional teams.
• Drive the overall brand partnership activities including outreach to and sourcing of new opportunities.
• Form a deep understanding of Raffles and Fairmont’s ecosystem and identify good fit for purpose partners.
• Work closely with brand marketing teams to optimize results from partner relationships.
• Develop, monitor, and adjust the strategy, ideal partner profiles and engagement tactics to continuously improve results
• Work with hotels to ensure integrations are built on schedule and partners activations have the resources to execute and roll out activities.
• Create standardized partner training and go-to-market materials with brand marketing team.
• Develop detailed annual plans with detailed analysis for potential joint campaigns with key partners
• Drive day-to-day management of current and future partners portfolio of Raffles and Fairmont Hotels & Resorts globally
• Source and asses Global Sponsorship opportunities across different industries aligned with the brand roadmap and objectives.
• Evaluate partner contracts, and identify areas for improvement and potential risks, and communicates effectively to legal and leadership

• 10+ years of relevant work experience
• Direct experience in planning, execution, and portfolio management
• Previous experience working in a similar role within a large operation or reputable event global event company.
• Knowledge of the luxury brands, trends, and emerging technologies is essential to keep the partnership activities relevant and competitive
• Excellent communication skills are essential for negotiating contracts, and collaborating with other departments and stakeholders.
• Ability to lead and manage a team of professionals, including set designers, performers, and other staff.
• Ability to manage budgets and analyse financial reports is critical to ensure healthy ROI.
•  Adapt to changing circumstances, including unexpected challenges or opportunities, and adjust plans accordingly.

Visa Requirements: Must Legally be authorized to work in the United States

• Salary Range: 200,000 – 250,000 USD Annual Base Salary
• Excellent Company benefits including medical, dental, vision, life insurance and 401K Retirement plan.
• Employee benefit card offering discounted rates in Accor worldwide for you and your family. 

All your information will be kept confidential according to EEO guidelines.