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Account Based Marketing Manager

Job Title: Account Based Marketing Manager

Reporting To : Head of Product Marketing

Member of : Marketing Group

About Us:

Platform9: A Better Way to Go Cloud Native
Cloud native is a strategic priority for technology leaders at nearly every company around the world. Going to cloud native is a complex, challenging, but necessary process for businesses and organisations, regardless of size or industry.

As cloud native grows and matures, many enterprises are looking to leverage powerhouse technologies like Kubernetes to accelerate their adoption, but they are faced with a limited set of options. Public cloud Kubernetes is expensive and locks you into their infrastructure and platform services. DIY Kubernetes gives you more infrastructure flexibility and control, but it is challenging and requires operation skills you don’t have. Platform9 is the third option for your cloud-native future.

Platform9 is the only container management and orchestration solution that supports the complete lifecycle of the cloud-native journey on infrastructure anywhere. We combine the flexibility of DIY Kubernetes, with the simplicity of public cloud Kubernetes. Platform9 is a better way to go cloud native, paving the way for an open distributed cloud future.

Innovative enterprises like Juniper, Kingfisher Plc, Mavenir, Redfin, Rackspace and Cloudera achieve 4x faster time-to-market, up to 90% reduction in operational costs, and 99.99% uptime. Platform9 is an inclusive, globally distributed company backed by leading investors.

All this means that the future for Platform9, for our customers, and for our team is about as bright and exciting as it gets. It’s the best time to join our highly collaborative, friendly, and rich learning environment. We have a high energy start-up culture. We value customer obsession, innovation, openness, bias towards action, and speed. And we are looking to add a seasoned demand generation manager to our tight-knit and energetic marketing team.

Position Summary:

We are seeking an experienced Account Based Marketing (ABM) Manager to join our team. In this role, you will be responsible for developing and executing targeted marketing campaigns for a defined set of accounts, with a focus on driving sales and increasing customer loyalty.

To be successful in this role, you should have at least 5-8 years of experience in B2B enterprise marketing, with a track record of successfully marketing to senior executives in large organisations. You should also have experience marketing complex infrastructure and cloud-native technologies.

As the Account Based Marketing Manager, you will work closely with the sales team to identify key accounts and develop customised marketing plans to engage these prospects. You will be responsible for creating and managing the execution of targeted campaigns, including email, social media, and event marketing.

You will also be responsible for analysing and tracking the results of your campaigns and using this data to optimise future marketing efforts. You should be comfortable working in a fast-paced environment with a highly collaborative team and be able to adapt to changing priorities.

If you are an experienced B2B marketing professional with a proven track record of success in account-based marketing, we encourage you to apply for this exciting opportunity

Roles and Responsibilities:

Develop, implement, and optimise a data-driven ABM strategy to meet sales targets.
Create and implement multi-channel ABM campaigns, including strategy development, internal team alignment, and project management.
The ability to drive, test, learn, and optimise ABM campaigns, and adopt an experimentation mindset.
Iterate and optimise campaigns using data from ABM campaigns and tactics.
Collaborate with the sales and marketing teams to identify, engage, and activate key accounts.
Provide account research and analysis to support ABM strategies.
Coordinate the development, scheduling, and participation of targeted events and evaluate and report post-event on prospect engagement
Share findings with the rest of the team to holistically improve marketing strategies and campaigns.

To be successful in this role, you should:

Bachelor’s degree in Business, Marketing, or a related field.
5-8 years of experience in B2B enterprise marketing.
ABM strategies and tactics in a B2B environment
Identification of key accounts that meet the defined Ideal Customer Profile (ICP) and current focus
The use of in-market tools, such as G2 and TechTarget
Training teams on engagement strategies
Hands-on working experience with Hubspot, Salesforce so you can create, run, and tracks ABM campaigns.

Benefits and Perks:

Employees today are looking for companies that truly care and recognise their whole person. Platform9’s benefits and perks have been carefully designed to ensure that we take care of an employee's emotions and physical well being. Many of our benefits extend to families, who form a significant part of our well-being at work

Please note, benefits change by country.