Communicate campaign progress or potential revenue at risk through weekly pacing documentation
Provide optimization/reallocation recommendations based on the advertiser's Insertion Order requirements and KPIs
Effectively work with functional groups such as Sales, Account Management, Revenue Operations, Ad Operations, and Integrated Marketing to optimize campaigns to meet performance objectives
Work directly in platforms such as Google Analytics, Double Click for Advertisers, Google Ad Manager, and Moat to pull reporting
Identify, analyze, and problem-solve campaign issues, including trafficking, delivery, discrepancies, and billing
Responsible for client-facing reporting either weekly, monthly, or quarterly which includes key performance highlights for multiple accounts
Create mid-year review performance decks within PowerPoint for year-long Bridal Fashion Advertisers highlighting performance pacing to date
Create performance wrap decks within PowerPoint at the end of the campaign lifecycle to summarize overall campaign performance
Provide recommendations to Sales and Account Management team members for future campaign executions based on the performance of past campaigns
Process and submit monthly billing to ensure campaigns are invoiced in a timely and accurate manner
Support Sales and Account Management as needed by assisting with ad hoc internal reporting or Advertiser reporting requests
Be an expert in The Knot Worldwide’s ad product offerings and performance benchmarks
Maintain a positive, customer-centric attitude while being solutions-oriented
SUCCESSFUL ACCOUNT COORDINATOR CANDIDATES HAVE:
BA/BS degree (or equivalent training and experience)
1-2 years of media industry experience
Outstanding Excel skills and Powerpoint skills are preferred
Strong organizational skills, attention to detail, and communication skills
Responds well under pressure with the ability to prioritize and complete tasks efficiently