Digital Marketing Manager - job 1 of 2

The Digital Marketing Manager at Acquia is primarily responsible for overseeing campaign management, performance analysis, and collaborative marketing efforts. This includes executing paid search and display campaigns, managing SEO initiatives, and developing effective display advertising strategies. The role also entails utilizing analytics tools to measure campaign performance and prepare insightful reports that offer optimization recommendations.

Acquia requires candidates for the Digital Marketing Manager position to have a proven experience of at least 7 years in digital marketing, focusing heavily on paid channels and programmatic display. Ideal candidates should also possess expertise in working with digital marketing tools and platforms like Google Search and 6sense, alongside strong analytical skills to interpret data effectively.

In the role of Digital Marketing Manager at Acquia, collaboration is key. You'll work closely with content creators, designers, and developers to ensure cohesive messaging across all marketing channels. Additionally, you'll coordinate with sales teams to align your marketing strategies with sales objectives, fostering a unified approach toward achieving business goals.

As a Digital Marketing Manager at Acquia, familiarity with various digital marketing tools and platforms is essential. This includes expertise with Google Ads for paid search, analytics tools like Google Analytics and SEMrush for performance tracking, and SEO strategies to enhance content visibility. Being up-to-date with emerging platforms and innovative marketing trends is also crucial for staying competitive.

Employees in the Digital Marketing Manager role at Acquia can enjoy an array of best-in-class benefits that prioritize physical and mental wellness. This includes competitive healthcare coverage, wellness programs, generous time-off policies, parental leave, recognition programs, and other perks designed to support a healthy work-life balance.

When addressing your experience with PPC campaigns, discuss specific campaigns you've managed, tools you've used, and the outcomes you achieved. Highlight your approach to budget management, ad creation, and optimization techniques that resulted in driving high-quality traffic.

In your response, emphasize your methodical process for SEO, including keyword research, on-page optimization, and content strategy. Cite examples of how you’ve improved site rankings and traffic, and discuss your analytical approach to refining SEO techniques.

Answer by outlining your analytical toolkit, mentioning tools like Google Analytics or SEMrush. Discuss how you track metrics to measure performance, what key metrics you focus on, and how you use data-driven insights to inform your marketing strategies.

Be prepared to walk the interviewer through the specifics of a successful display campaign, covering your targeting strategies, creative development, deployment methods, and results achieved. Highlight any key lessons learned and how you applied them to future campaigns.

In your answer, mention various sources like industry blogs, webinars, conferences, and online courses you engage with to stay informed on digital marketing trends. Explain how you apply this knowledge to keep your strategies innovative and effective.

Discuss your project management skills and share personal techniques for prioritization, such as using task management tools, creating timelines, or setting specific goals. Provide examples of how you've successfully managed deadlines and ensured project completion.

Prepare a specific example illustrating how collaboration with other departments (like sales or content) helped in achieving a marketing objective. Emphasize effective communication skills and the importance of alignment to hitting targets.

Explain how you utilize A/B testing to optimize ad performance, and share examples of variations you’ve tested. Discuss how data from these tests influenced your decisions and led to improved campaign results.

Discuss your approach to aligning marketing strategies with business goals, including regular communication with stakeholders, setting measurable objectives, and adapting campaigns based on feedback and performance metrics.

Identify key qualities you think are vital, such as strong analytical skills, creativity, effective communication, and the ability to adapt quickly to changes. Share how these traits help in achieving marketing goals and fostering team collaboration.