Senior Creative Copywriter

As a Senior Creative Copywriter at Acrisure, your key responsibilities include developing creative copy that resonates with our target audiences, collaborating closely with the marketing team for consistency in messaging, and crafting compelling content across various channels like emails, paid ads, and landing pages. You'll be instrumental in shaping our brand voice and executing integrated campaigns.

Candidates for the Senior Creative Copywriter role at Acrisure should possess a Bachelor's degree in Marketing, Communications, or a related field; a minimum of seven years of copywriting experience; excellent written and verbal communication skills; and proficiency in content management systems and email marketing platforms. Strong project management skills and an ability to thrive in a fast-paced environment are also essential.

At Acrisure, collaboration for the Senior Creative Copywriter involves close partnerships with the marketing and sales teams to ensure messaging consistency and effectiveness. You’ll frequently communicate with the Lead Designer and coordinate with freelancers and external agencies to deliver high-quality content. This teamwork is critical to our brand’s overarching strategy.

In the role of Senior Creative Copywriter at Acrisure, you'll create a variety of content, including website landing pages, email campaigns, print collateral, and even audio or video content. You will also be involved in A/B testing to optimize messaging across channels, ensuring that your copy not only engages but converts.

Acrisure is deeply committed to innovation and professional development. As a Senior Creative Copywriter, you'll have the opportunity to lead creative projects, explore emerging trends, and continuously refine your skills. Our collaborative culture supports entrepreneurialism, giving you the platform to showcase your creativity and make a tangible impact.

When answering this question, illustrate your creative process step-by-step. Discuss how you start with research, gather insights about your audience, brainstorm ideas, and draft initial copy. Highlight your revision process, including feedback loops with teams, ensuring alignment with brand messaging, and A/B testing outcomes.

Explain how you refer to established brand guidelines and collaborate with designers and marketers. Mention any processes you adopt to review and edit copy, as well as your methods for monitoring social media and marketing materials to ensure they align with the brand voice.

Share specific strategies you use for effective time management. This could include prioritizing tasks based on deadlines, utilizing project management tools, and setting personal milestones to track your progress. Use an example to demonstrate your success in managing competing priorities.

Discuss how A/B testing is integral to the copywriting process. Share how you formulate hypotheses, choose variables, and track performance metrics. Explain the significance of analyzing results and iterating on copy to optimize effectiveness.

Illustrate your commitment to continuous learning. Mention subscriptions to relevant publications, attending industry webinars, participation in writing workshops, and following key influencers on social media that keep your ideas fresh and informed.

Detail how collaboration enhances your work. Discuss your experiences working with designers, marketers, and stakeholders. Emphasize the importance of collective brainstorming sessions, receiving feedback, and how it leads to refined and impactful content.

Share a specific project where your copy made a measurable difference, citing metrics like engagement rates, conversion rates, or audience feedback. Highlight your role in the project and how you approached crafting the content to achieve those outcomes.

Be prepared to discuss a particular challenge, such as a tight deadline, conflicting client expectations, or writer's block. Focus on your problem-solving skills, how you sought input from colleagues, and the strategies you employed to overcome the challenge successfully.

Discuss your operational process when working with freelancers or agencies. Mention how you onboard them, communicate project expectations, align on brand voice, and maintain quality control over outsourced content.

Express your enthusiasm for Acrisure's mission and the opportunity to influence a rapidly evolving industry. Highlight what attracted you to the company culture, its commitment to innovation, and how your skills align with their goals.