Lead Product Manager - Platform Growth

The Lead Product Manager - Platform Growth at Acronis is responsible for developing and executing growth strategies for our MSP offerings. This includes driving partner acquisition, enhancing customer retention and experience, conducting data-driven product experiments, and ensuring alignment with cross-functional teams. The role also involves monitoring key growth metrics and leveraging feedback for product roadmap refinement.

To qualify for the Lead Product Manager - Platform Growth role at Acronis, candidates should have 5+ years of relevant B2B product management experience, preferably within SaaS and IT services. Familiarity with growth strategies and metrics such as customer acquisition cost (CAC) and lifetime value (LTV) is essential, alongside a customer-centric approach and exceptional collaboration skills.

A successful Lead Product Manager - Platform Growth at Acronis must possess strong analytical skills to monitor growth metrics and engage in product experimentation. Excellent communication and leadership abilities to align teams are critical, along with a deep understanding of MSP operations and customer needs. Experience with tools like Google Analytics and SQL knowledge are also beneficial.

Acronis is committed to professional development, offering various opportunities such as global mentorship programs, training initiatives, and certifications to ensure continuous growth for the Lead Product Manager - Platform Growth and other team members. Participation in industry conferences and seminars is also encouraged to enhance knowledge and networking.

In addition to a competitive salary, Acronis provides robust health insurance, annual leave, and flexible work models as part of the benefits package for the Lead Product Manager - Platform Growth role. Employees also enjoy perks like a monthly sports card, public transport allowance, free lunches, and opportunities for team-building activities, all aimed at fostering a positive workplace.

The growth strategy for the Lead Product Manager - Platform Growth at Acronis involves designing targeted initiatives to attract new MSPs, enhancing customer lifetime value through upselling and cross-selling, and conducting data-driven testing to ensure the platform meets market needs. Staying informed on competitors and market trends is also pivotal for identifying new growth avenues.

At Acronis, the Lead Product Manager - Platform Growth will thrive in a dynamic, collaborative work environment that emphasizes mutual respect and innovation. The company promotes a culture of flexibility, allowing employees to take advantage of hybrid working options while being part of a close-knit team that values each individual's contributions.

In answering this question, focus on a specific growth strategy you've developed and detail your thought process from inception to measurement of results. Highlight how it drove partner acquisition, retention, or product adoption. Metrics are key, so share what specific KPIs you tracked to assess success. This will demonstrate your analytical approach and direct experience.

When discussing prioritization, emphasize your use of customer feedback, data analytics, and alignment with business objectives. Explain a framework you’ve used, such as RICE (Reach, Impact, Confidence, and Effort), to evaluate potential features and decide which to implement. Mention how you balance immediate partner needs with long-term growth goals.

For this interview question, outline key metrics such as customer acquisition cost (CAC), lifetime value (LTV), monthly recurring revenue (MRR), and churn rate. Explain why each metric is important and how it informs your decision-making process. You might reference tools you've used for tracking and analysis, such as Google Analytics or Salesforce.

Discuss your approach to synthesizing and analyzing feedback. Share an example of how you've acted on customer input to make meaningful product changes. Highlight your commitment to customer-centric product management and how clear communication is integrated into this process, reinforcing collaboration with cross-functional teams.

In your response, illustrate your collaboration experience. Discuss the specific teams involved (engineering, marketing, sales) and how you engaged them to align on the growth strategy. Use a project example to highlight challenges faced, how you navigated conflict, and the methods employed—like regular team updates—to foster communication and teamwork.

Explain your systematic approach to market research. Discuss how you analyze competitive products and customer trends to inform your product strategies. An example of adapting your products based on solid research will strengthen your response, along with any tools or methodologies you've utilized to gather data.

Share your methods for regularly reviewing and updating the product roadmap. Emphasize communication with company leadership and gauging market conditions and customer feedback. Discuss how you prioritize initiatives that support broader business goals, ensuring that every project ties back to the key objectives of the organization.

In your answer, define success in terms of measurable KPIs, such as user engagement, retention rates, and growth in partner acquisition. Talk about the importance of customer satisfaction and the ability to evolve with market trends. Express your willingness to adapt and iterate strategies to ensure both product and partner success over time.

Discuss specific instances where you utilized data to influence product decisions. Clarify your familiarity with data analysis tools and techniques, and how you translate data insights into actionable product improvements. Stress the importance of continually testing and monitoring metrics to make informed adjustments to product strategies.

Here, you should focus on strategies such as regular communication, providing educational resources, and developing a loyalty program. Discuss how you would identify at-risk partners through data analysis and implement tailored engagement strategies to enhance their experience with Acronis products, thereby improving retention rates.