21356454537 - Email Marketing and Design Specialist

Job Title: Email Marketing and Design Specialist

Schedule: M-F, PST

Salary Range: $1,000 - 1,400 USD monthly

Industry: E-commerce

Overview:

A leading eCommerce business specializing in unique sneaker accessories. We pride ourselves on offering innovative products that resonate with our customers. As we continue to grow, we’re looking to enhance our marketing efforts, starting with a robust email marketing strategy.

Job Description:

We are seeking a talented and results-driven Email Marketing Specialist to join our team on a full-time or contract basis. This role will be responsible for developing and executing email marketing campaigns from the ground up. The ideal candidate will have a strong understanding of eCommerce marketing, email campaign strategy, and customer segmentation, with a proven track record of driving engagement and sales through email channels.

Responsibilities:

• Develop and implement a comprehensive email marketing strategy to increase customer engagement and drive sales.
• Create, test, and optimize email campaigns, including newsletters, promotional emails, and automated drip campaigns.
• Manage customer segmentation and personalization strategies to ensure relevant and targeted messaging.
• Monitor and analyze campaign performance metrics, including open rates, click-through rates, and conversion rates, and adjust strategies as needed.
• Collaborate with the design team to create visually appealing and effective email templates.
• Maintain and grow email subscriber lists, ensuring compliance with all relevant regulations and best practices.
• Utilize A/B testing to continuously improve email content and layout.
• Stay up-to-date with the latest trends and best practices in email marketing and eCommerce.

• Proven experience as an Email Marketing Specialist or similar role, preferably in eCommerce.
• Strong understanding of email marketing platforms and tools especially Klaviyo
• Proficient in graphic design with the ability to craft engaging emails.
• Experience with customer segmentation, personalization, and automation in email campaigns.
• Excellent copywriting skills with a focus on creating engaging and persuasive content.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Familiarity with email marketing regulations and best practices (e.g., CAN-SPAM, GDPR).
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Self-starter with a creative approach to problem-solving and a passion for digital marketing.