22111679659 - Search Ads Buyer

Position: Search Ads Buyer
Job Type: Full-Time
Location: 100% Remote work
Working Schedule: US (PST) Timezone

Our client, a leading e-commerce brand, is seeking a Search Ads Buyer to join their marketing team. This role focuses on driving traffic and conversions through search engine marketing. The ideal candidate will have experience managing ad campaigns, optimizing performance, and using data-driven insights to make decisions. This is an opportunity to join a growing team in a dynamic, innovative environment.

Key Responsibilities:

• Campaign Management: Develop and run search ad campaigns, focusing on both traffic and brand visibility.
• Strategic Alignment: Ensure that advertising strategies align with broader marketing and business objectives.
• Performance Optimization: Use metrics like CTR, CPC, CPA, and conversions to track and improve campaign results.
• Keyword Research: Identify high-performing keywords for optimal targeting.
• Budget Oversight: Manage and allocate ad spend to maximize ROI.
• A/B Testing: Test variables like copy and landing pages for continuous optimization.
• Competitive Analysis: Use insights from competitor analysis to refine strategies.
• Collaboration & Reporting: Partner with creative teams for ad development and generate performance reports with actionable insights.
• Trend Monitoring: Stay updated with the latest search marketing trends.
  
  

• Experience: Minimum of 3 years of experience managing search ad campaigns, preferably in an e-commerce or retail environment.
• Knowledge: Strong understanding of search engine marketing platforms, including Google Ads, Bing Ads, and related tools.
• Skills: Proficiency in data analysis, campaign optimization, and performance tracking. Experience with keyword research and A/B testing.
• Technical Proficiency: Familiarity with digital marketing analytics tools, such as Google Analytics, and Excel.
• Creativity: Ability to work with creative teams to develop effective ad copy and landing pages.
• Communication: Excellent verbal and written communication skills, with the ability to present data and insights clearly and effectively.
• Detail-Oriented: Strong attention to detail and the ability to manage multiple campaigns and projects simultaneously.
• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred.