22117572914 - Tiktok Ads Buyer

Position: TikTok Ads Buyer
Job Type: Full-Time
Location: 100% Remote work
Working Schedule: US (PST) Timezone

The TikTok Ads Buyer role offers an exciting opportunity to contribute to a growing e-commerce brand by harnessing the power of TikTok's advertising platform. This position emphasizes creativity and data-driven strategy. As a TikTok Ads Buyer, you will be responsible for managing ad campaigns on TikTok to increase traffic, engagement, and sales. It requires a deep understanding of TikTok’s ad ecosystem, trends, and audience behaviors, making it a dynamic and impactful role within the marketing team.

Key Responsibilities:

• Campaign Management: You’ll be in charge of designing, launching, and managing ad campaigns, requiring hands-on experience with TikTok Ads Manager.
• Strategy Development: You’ll develop ad strategies aligned with broader marketing goals, emphasizing creativity while remaining performance-driven.
• Performance Analysis: You’ll monitor key metrics such as CTR, CPA, ROAS, and conversion rates. A strong analytical skill set is essential to optimize and improve campaigns over time.
• Budget Management: This role involves managing advertising budgets efficiently to ensure maximum ROI.
• Creative Collaboration: Working with creative teams will be vital to producing content that resonates with TikTok’s user base. You need to stay on top of TikTok trends and develop engaging, on-brand content.
• A/B Testing & Audience Targeting: You’ll refine targeting strategies and test different ad formats to identify the most effective approaches.
• Reporting: The role requires clear and consistent communication about campaign performance, with actionable recommendations based on data.

• Experience: At least 2-3 years of experience managing TikTok ad campaigns, with a strong understanding of TikTok Ads Manager.
• Knowledge: In-depth knowledge of TikTok’s advertising platform, including its features, best practices, and trends.
• Skills: Proven ability to analyze data, optimize campaigns, and manage ad budgets effectively. Experience with A/B testing and audience segmentation is essential.
• Technical Proficiency: Familiarity with digital marketing analytics tools such as Google Analytics and Excel. Experience with creative ad development is a plus.
• Creativity: Ability to collaborate with creative teams to produce eye-catching and engaging content tailored for TikTok’s unique platform.
• Communication: Strong communication skills, with the ability to present data and insights clearly and persuasively.
• Detail-Oriented: Exceptional attention to detail and the ability to manage multiple campaigns and projects simultaneously.
• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred.