23120678267 - Facebook Media Buyer

Company Overview:

Female-owned global accessory brand built on positivity and pure hard work. From fashionable shower caps to your minimal metal hair clips, this brand evolving your everyday essentials. They believe that everyone should feel confident when purchasing our products, no matter your hair type, style, or budget.

Summary of the Role:

We are looking for an experienced and dynamic Facebook Media Buyer to join our team. The ideal candidate will have at least 3 years of experience managing and optimizing Facebook Ads campaigns, with a strong understanding of Facebook’s advertising ecosystem. As a Facebook Media Buyer, you will be responsible for planning, executing, and analyzing paid media campaigns on Facebook and Instagram to drive results for our clients.

Responsibilities:

Campaign Strategy and Planning:

• Develop comprehensive media buying strategies tailored to client goals and objectives.
• Conduct market research and competitive analysis to inform campaign strategies.
• Create media plans and budget allocations based on client requirements and industry trends.

Campaign Management:

• Set up, manage, and optimize Facebook Ads campaigns, including Feed, Stories, and Audience Network.
• Implement audience targeting and segmentation strategies to enhance campaign performance.
• Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals.

Performance Analysis:

• Track and analyze campaign performance using Facebook Ads Manager, Google Analytics, and other relevant tools.
• Generate regular performance reports and insights to share with clients and internal teams.
• Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization.

Client Communication:

• Serve as the primary point of contact for clients regarding Facebook Ads campaigns.
• Provide strategic recommendations and updates on campaign performance and progress.
• Collaborate with clients to understand their needs and align campaign strategies accordingly.

Collaboration and Coordination:

• Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives.
• Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution.
• Stay updated on industry trends and Facebook Ads platform updates to leverage new features and best practices.

Budget Management:

• Monitor and manage campaign budgets, ensuring effective allocation and spending (experience managing budgets of $100k/month or more is essential).
• Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency.

• Proven experience as a Media Buyer, Digital Marketer, or similar role with a strong focus on managing US based DTC / E-commerce brand
• Minimum of 2 years of experience managing Facebook Ads campaigns with max budgets up to $100k / month.
• Proficiency in Facebook Ads Manager and other relevant analytics tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative problem-solving skills and a proactive approach to campaign management.
• Available to work in US Time Zone.