Marketing Automation Manager (Remote)

Remote - Canada, Remote USA

Ada was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples and is home to many First Nations, Inuit, and Métis peoples. We also acknowledge that Tkaronto is covered by Treaty 13 with the Mississaugas of the Credit, and the Williams Treaties signed with multiple Mississaugas and Chippewa bands.

At Ada our mission is to make customer service extraordinary for everyone and our vision is a world where every customer interaction is resolved by AI.

Ada is an AI-powered customer service automation platform that makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages - with the least amount of effort.

Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, Yeti, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.

Are you a marketing automation enthusiast with a knack for operational excellence? Do you thrive in the dynamic world of digital marketing and have a passion for optimizing processes to drive results? We're seeking a talented Marketing Automations Manager to join our team and lead the charge in building and scaling our marketing operations function. If you're ready to leverage your expertise in marketing automation tools, data analysis, and process optimization to take our marketing efforts to the next level, we want to hear from you.

About You

• 2 + years of management experience
• 7+ years of marketing operations experience
• Strong proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and other marketing tools.
• Analytical mindset with the ability to derive actionable insights from data.
• Excellent organizational and project management skills.
• Strong communication and collaboration skills.
• Knowledge of data management and governance best practices.
• Familiarity with HTML, CSS, and basic coding principles is a plus.

Outcomes

• Technology and Tools: Select, implement and manage the marketing technology tools and systems. This would include Customer Relationship Management systems, marketing automation platforms, analytics tools and other software used for data management and reporting. Current systems include HubSpot and Salesforce. 
• Data Management: Responsible for managing marketing data, including customer databases, lead information, and campaign performance data. This would include data cleansing, integration, and ensuring data accuracy. 
• Process Optimization: Will own the development and optimization of the marketing process, and ensure that marketing teams (especially Demand Generation team) work effectively. 
• Analytics and Reporting: Responsible for data analysis and reporting to measure the effectiveness of marketing campaigns and strategies. Also will create reports and dashboards to provide insights for decision-making. 
• Budget Management: Assist in budget planning and control, ensuring that marketing expenses are aligned with the overall marketing strategy. 
• Marketing Technology Integration: Integrate various marketing technology systems and platforms to ensure seamless data flow between systems like CRM, marketing automation, and analytics tools. 
• Management: Will manage and grow one other data/analytics specialist who will report directly to the role. Possible opportunity to grow the team if needed. 
• Attribution Model: Ability to design and implement a sales/marketing attribution model. 
• Cross Group Collaboration: Ability to interact, educate, train and influence teams within the organization to include Marketing, Product, Finance and Upper Leadership. 

Benefits

• Competitive salary and generous stock option plan
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan

Perks

• Flexible work schedule
• Remote-first, In-person friendly work environment with WFH budget
• In-house social worker
• Paid parental leave for Canadian and U.S. residents
• Development opportunities

The expected salary range for this position is $91,000 to $139,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

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About Us

Ada is a rapidly growing company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities, even if you don’t meet every qualification we listed, because members of marginalized communities are less likely to apply if they don’t meet every qualification. We believe that without you, we cannot progress. At Ada, we don’t stand for tokenism. We stand for representation.

Our values are our fundamental driving forces for decision-making. They are the heart of what we stand for and are critical to our next phase of growth. You can learn more about our values and Ada’s founding story on our Careers page.

Everyone has their own unique talents. Even if you don’t meet 100% of the above qualifications, tell us why you’d be a great fit for this role in your application.