Product Marketing Manager, Voice and Email

As a Product Marketing Manager at Ada, your primary responsibilities include crafting differentiated messaging for our Voice AI and Email AI solutions, leading go-to-market strategies, and working collaboratively with teams across product management, marketing, and sales to ensure successful adoption of these techniques in enterprise customer service organizations.

To qualify for the Product Marketing Manager role at Ada, you should have over five years of experience in B2B SaaS product marketing, ideally within the enterprise segment, along with a strong understanding of CCaaS, CX, or AI-driven customer support. Excellent communication skills and a proven track record in collaboration across functional teams are crucial for success in this role.

Ada is deeply committed to the personal and professional growth of its employees. As a Product Marketing Manager, you will have access to a dedicated learning and development budget that enables you to participate in skills enhancement and career development activities, ensuring you stay at the forefront of industry innovations.

Ada’s workplace culture is characterized by a remote-first approach that fosters work-life balance, while also providing in-person collaboration opportunities. We encourage an environment rooted in continuous improvement, bold thinking, and a strong support system, making it an ideal place for a Product Marketing Manager to thrive and innovate.

The expected salary range for a Product Marketing Manager at Ada is between $100,000 and $140,000 CAD. Actual pay will depend on factors such as your experience, qualifications, and geographic location, ensuring that we offer competitive compensation for the right candidate.

To launch a new feature effectively, I would begin by conducting thorough market research to understand customer needs and competitive positioning. Next, I would collaborate with cross-functional teams to develop a go-to-market plan, craft targeted messaging, and create engaging promotional material. Finally, I would establish success metrics to measure the feature’s adoption post-launch.

I'd prioritize customer feedback by implementing feedback loops that gather insights post-launch. This would involve conducting surveys, interviews, and analyzing usage data to inform product iterations, enhancing our offerings based on real user experiences.

Certainly! One successful campaign I led involved the launch of a new AI-driven customer support tool. I coordinated with product and sales teams to create a messaging framework grounded in user-centric insights. The campaign achieved a significant boost in user engagement and adoption metrics, heavily supported by data-driven storytelling.

I leverage a combination of project management tools like Trello and Asana along with analytics platforms such as Google Analytics to track campaign performance. Additionally, I apply agile methodologies to ensure flexibility and swift adaptation to market changes while keeping the focus on outcomes.

Data plays a crucial role in my marketing approach as it informs strategies and decision-making. I analyze customer behavior, market trends, and campaign performance metrics to tailor messaging, optimize efforts, and measure the effectiveness of product marketing initiatives.

I stay updated with the latest trends in AI and customer service by following industry blogs, attending webinars, and joining professional groups. Engaging with thought leaders in the space and participating in relevant conferences also provides a wealth of insights to adapt to the ever-evolving landscape.

To present a new product strategy effectively, I would first outline the market research findings that highlight the rationale behind the strategy. Then, I’d detail the strategic objectives, go-to-market initiatives, and anticipated outcomes, ensuring I also incorporate visual aids to enhance understanding and maintain engagement.

I prioritize tasks by assessing their impact on strategic objectives and deadlines. I use a combination of priority grids and agile principles to manage concurrent projects, ensuring I remain aligned with overall business goals while maintaining a high standard for quality execution.

Compelling product messaging connects emotionally with the target audience while clearly articulating the product's value proposition. It should resonate with customer pain points, utilize relatable language, and offer benefits that align with their goals, all while standing out from competitors.

I would approach cross-functional collaboration by fostering open communication and transparency between teams. By setting clear expectations, defining roles, and regularly updating stakeholders on progress, I ensure we work collectively towards common goals while appreciating each department’s contributions.