Job details

Adobe Analytics

Mid-Level Analytics Specialist (Adobe Analytics and Google Analytics) Job Description: We are seeking a highly motivated and experienced Analytics Specialist to join our Enterprise Marketing Analytics Team at S&P Global. The ideal candidate will have a strong background in Adobe Analytics and Adobe's Real-Time CDP and CJA applications, with experience in migrations, implementations, visualizing and translating insights to stakeholders, and tag management expertise. Knowledge of Google Analytics is also important. Responsibilities: Work closely with stakeholders to understand their analytics needs and translate them into actionable insights Conduct data analysis and provide insights to inform marketing strategies Create reports and dashboards using Adobe Analytics, Google Analytics, and other tools to track key performance indicators Collaborate with cross-functional teams to develop and implement analytics solutions Lead migration and implementation efforts for analytics tools and technologies Troubleshoot and resolve issues related to analytics implementation, tag management, and data accuracy Manage tag implementation, tracking, and testing using tag management systems such as Adobe Launch, Google Tag Manager Continuously monitor and evaluate the effectiveness of analytics tools and make recommendations for improvements Stay up-to-date with industry trends and best practices in analytics Requirements: Bachelor's degree in Marketing, Analytics, or related field 3-5 years of experience in analytics, preferably in a B2B marketing organization Strong proficiency in Adobe Analytics and Adobe's Real-Time CDP and CJA applications Experience with Google Analytics and other analytics tools Proven track record of successfully leading migration and implementation efforts Expertise in tag management systems such as Adobe Launch, Google Tag Manager, and Tealium Ability to visualize and communicate insights to stakeholders Strong problem-solving skills and attention to detail Excellent communication and interpersonal skills Self-starter who is not afraid to make themselves heard Curiosity and a desire to continuously learn and improve If you are a highly motivated analytics professional with a passion for delivering actionable insights and driving business results, we encourage you to apply for this exciting opportunity to join our Enterprise Marketing Organization at S&P Global.