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Head of Marketing

Adora is a rapidly growing Seattle & NYC SaaS company developing an innovative platform in a trillion-dollar industry. Our platform is set to transform the landscape through cutting-edge technology and AI-driven solutions. As we are currently in stealth mode, further details about our mission and products will be provided during the interview.


Role Overview:

Adora is seeking a strategic marketing leader to build and scale our marketing organization, driving long-term growth while establishing our initial market presence. This senior leadership position will report to the CEO and be responsible for developing our marketing strategy, building a high-performing team, and establishing Adora as a recognized innovator in the digital advertising industry.


Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy that drives sustained business growth, including management of brand, product marketing, content, and digital initiatives.
  • Build and lead a high-performing marketing team, establishing processes and best practices that scale with company growth.
  • Oversee the strategic evolution of Adora's brand identity, messaging, and positioning to maintain market leadership and differentiation.
  • Drive the company's stealth-to-market transition through strategic PR, launch events, and marketing campaigns that establish our market presence.
  • Partner with Revenue and Product leadership to align marketing programs with company objectives and ensure consistent messaging across all channels.
  • Establish and manage relationships with industry analysts, media outlets, and thought leaders to build Adora's reputation and influence.
  • Create a robust content strategy that demonstrates thought leadership and drives demand generation through case studies, whitepapers, and market insights.
  • Develop and manage the marketing budget, including resource allocation, vendor relationships, and ROI optimization.
  • Design and implement marketing analytics frameworks to measure performance and guide strategic decisions.


Qualifications:
  • 7+ years of progressive marketing experience in B2B technology, with at least 3 years in director-level or higher positions.
  • Proven track record of building and leading successful marketing teams in high-growth environments.
  • Strong understanding of the digital advertising landscape and enterprise SaaS marketing strategies.
  • Experience managing complex, integrated marketing programs across brand, product, and demand generation.
  • Strategic mindset with demonstrated ability to translate business objectives into effective marketing initiatives.
  • Outstanding leadership and communication skills, with experience presenting to executive teams and boards.
  • Data-driven approach to decision-making with strong analytical capabilities.
  • Experience launching new products or companies preferred but not required.
  • Located in Seattle/New York or willing to relocate.


What We Offer:
  • Competitive salary, stock, and benefits package.
  • Flexible work arrangements.
  • A collaborative, inclusive, and dynamic work environment in a high-growth start-up.
  • Opportunities for professional growth and development.
  • Be first at a new, hot, growing company in a dynamic industry.
  • A chance to work on innovative projects in a cutting-edge field. (Generative AI, etc.)


$125,000 - $200,000 a year

We are an equal opportunity employer and value diversity and inclusion at our company.

Average salary estimate

$162500 / YEARLY (est.)
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$125000K
$200000K

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What You Should Know About Head of Marketing, Adora Technologies Inc

Adora is on the lookout for a dynamic Head of Marketing to lead our innovative marketing efforts in the bustling SaaS landscape! With roots in both Seattle and NYC, we're making waves in a trillion-dollar industry and are seeking your strategic vision to drive our marketing organization forward as we emerge from stealth mode. This senior leadership role will require you to develop an overarching marketing strategy that not only boosts our brand visibility but also propels our growth, all while creating a world-class team that operates with best practices in mind. You'll be the architect of Adora's brand identity, ensuring we stand out in the digital advertising industry. Collaborating closely with our CEO, product, and revenue teams, you'll spearhead the transitions necessary for launching our platform into the market through creative PR campaigns, launch events, and dynamic marketing initiatives. Your experience with analytics and data-driven decision-making will be critical in shaping our marketing budget and ensuring our objectives align seamlessly. With over 7 years in B2B technology marketing and a passion for innovation, we believe you can help position Adora as a leading force in this exciting field. We offer a competitive salary, a collaborative work environment, and the chance to be a key player in our high-growth startup. If you're ready to make your mark in the generative AI space, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Head of Marketing Role at Adora Technologies Inc
What are the main responsibilities of the Head of Marketing at Adora?

The Head of Marketing at Adora will be responsible for developing and executing a comprehensive marketing strategy aimed at driving sustained business growth. Key responsibilities include building and leading a high-performing marketing team, overseeing the evolution of brand identity and messaging, driving the company's transition from stealth mode to market presence, and creating a robust content strategy that showcases thought leadership and generates demand.

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What qualifications are required for the Head of Marketing role at Adora?

Candidates interested in the Head of Marketing position at Adora should have a minimum of 7 years of progressive marketing experience in B2B technology, including at least 3 years in a director-level or higher role. A strong understanding of enterprise SaaS marketing strategies, a proven track record of leading marketing teams in high-growth environments, and outstanding leadership and communication skills are also essential.

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How does the Head of Marketing position at Adora fit into the company's growth strategy?

The Head of Marketing position at Adora plays a vital role in the company’s growth strategy by driving the development of marketing initiatives that align with the overall business objectives. This includes launching new products, fostering relationships with industry influencers, and creating integrated marketing programs that enhance brand presence and market differentiation.

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What skills are essential for success as the Head of Marketing at Adora?

Success as the Head of Marketing at Adora requires a strategic mindset, outstanding communication skills, and a data-driven approach to decision-making. Candidates should possess strong analytical capabilities, experience in managing complex marketing programs, and the ability to present effectively to executive teams and boards.

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What benefits does Adora offer for the Head of Marketing position?

Adora offers a competitive salary range of $125,000 to $200,000 annually, along with a benefits package that includes stock options and flexible work arrangements. Our collaborative, inclusive work environment fosters professional growth and development, and you'll have the chance to contribute to innovative projects in the generative AI space.

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Common Interview Questions for Head of Marketing
Can you describe your experience in developing a marketing strategy?

When answering this question, focus on specific examples from your past roles. Discuss how you analyzed market trends, defined target audiences, and crafted strategies that drove growth. Highlight any quantifiable results to showcase your effectiveness.

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What leadership style do you employ to manage a marketing team?

Share your approach to leadership, emphasizing your focus on collaboration and empowerment. Give examples of how you’ve built high-performing teams in the past and how you foster a culture of continuous learning and innovation.

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How do you measure the success of marketing campaigns?

Discuss the key performance indicators (KPIs) you focus on for different campaigns, such as ROI, engagement rates, and lead generation. Explain your experience with marketing analytics tools and how you use data to refine future campaigns.

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What strategies would you implement for a stealth mode company transitioning to market presence?

Outline strategies like building anticipation through pre-launch marketing, involving industry analysts for credibility, and planning targeted PR and events. Emphasize the importance of a cohesive brand message during the transition.

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How do you ensure alignment between marketing and sales teams?

Highlight your experience in creating integrated marketing programs and regular communication with sales. Discuss the importance of shared goals, joint meetings, and utilizing feedback to enhance both teams' effectiveness.

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Describe a challenging marketing campaign you've managed and how you overcame obstacles.

Provide a specific example, detailing the challenge, your approach to resolving it, and the results of your efforts. Focus on your problem-solving skills and how you remained adaptable under pressure.

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What role does data play in your decision-making process?

Emphasize your data-driven approach, discussing how you analyze trends and metrics to inform your marketing strategies. Provide examples of past decisions that were significantly influenced by data insights.

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Can you provide an example of how you positioned a product in a competitive market?

Share details of your approach to market research, competitive analysis, and how you crafted a compelling unique value proposition that resonated with your target audience. Discuss the outcome and market response.

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What tools and platforms do you consider essential for modern marketing practices?

Discuss various tools such as CRM systems, marketing automation software, and analytics platforms that you have used. Explain how these tools have streamlined your processes and improved your results.

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How would you build a content strategy for thought leadership at Adora?

Talk about identifying target personas, researching industry trends, and creating valuable content that addresses pain points. Highlight your strategy for distribution across channels and measuring engagement.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 15, 2025

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