Senior Marketing Manager

Job DescriptionOpportunity at a GlanceThe Senior Manager, Marketing is responsible for driving marketing efforts with the goal of increasing brand reputation and enrollments in University programs. This position is charged with development and execution of cross functional marketing efforts, ensuring that the Marketing department is providing strong guidance and support to the University. Working closely with the Marketing Leadership team and campus/online teams, this position maintains responsibility for marketing strategies, recruiting and sponsorship events, coordinating marketing material development, managing marketing budgets, and performing campaign analysis.ResponsibilitiesPartners with functions across the University to implement marketing plans.Responsible for development and execution of go to market strategies for a variety of product/ campaign efforts across the University.Collaborates with channel partners to develop and analyze inquiry generating campaigns and events to support the enrollment plan.Manages content calendar, communication plans and consumer facing content.Manages marketing budgets and tracks actual expenses versus the budget - Tracks and evaluates marketing mix and recommends actions to increase outcomes.Partners closely with product management team to develop and implements ad hoc marketing programs consistent with growth goals.Implements special projects, market tests and support of high-priority programs.Assures all communications are compliant and meet brand guidelines.Measures and reports on results of marketing activities.Works with and provides direction to outside vendors (PR and Ad agencies) as needed.Completes other duties as assigned.Performs other duties as assigned.Complies with all policies and standards.