Advisor Marketing Strategist and Content Specialist - job 4 of 5

Marketing Opportunity in Financial Services

Advisor Marketing Strategist/Content Specialist

Preferred Location: 20 E. Thomas Road Phoenix, AZ 85012

Qualified candidates in all company locations and remote encouraged to apply.

Type: Full-time

Summary:

This position requires a people person who is passionate, creative, organized, digitally savvy, detail-oriented, idea-generating, and solution-driven. Your role as a writer/editor, content marketing strategist, and consultant is a key component of our award-winning Advisor Marketing Team. This position has two main areas of focus: first, to develop and execute content for our marketing platforms (available exclusively to our financial professionals), and second, to help financial professionals (on a consultative and/or executional basis) grow their business through marketing best practices. Are you someone who can build rapport and inspire confidence easily over the phone or in person, who understands both the opportunities and challenges financial professionals face in utilizing marketing to achieve their business objectives? Are you able to write compelling and impactful content that is clear, concise, conversational, and drives action? Can you deliver an outstanding customer service experience to our financial professionals while demonstrating deep financial marketing expertise? If so, we encourage you to apply for this exciting opportunity.

Why Advisor Group?

• Competitive salary and annual bonus paid based on performance.
• Generous time off package, including paid time off, paid holidays, and paid time to volunteer in the community.
• Immediate access to extensive benefits package that includes medical, dental and vision coverage, basic life insurance, long and short-term disability coverage and much more.
• 401(k) match from day one of employment.
• Referral bonuses if we hire your referred applicants to our open positions.
• An enriching and engaging career in financial services – our employees overwhelmingly report that they find meaning and purpose in their day-to-day work.
• Executive leader access and interaction in all our locations due to flat structure, open office environments, town halls and speed mentoring events.
• New, professional, and collaborative working environment where parking is provided.

Responsibilities:

• Maintain and grow the library of communication materials developed for financial professional use, ensuring that content is unique, meaningful, and relevant to financial professionals’ clientele.
• Manage end-to-end content creation process, including copywriting, editing, and reviewing for appropriate platform voice and format, generating ideas for new content, intake of content requests from financial professionals, assignments to freelance team as needed, Ad Supervision submission and approval, following content tracking and storage protocols, management of aging content, etc.
• Develop/implement/refine the process for continuously evaluating how content is used by platform subscribers (and how it performs with its intended audience) to improve and strengthen offerings and streamline the content creation process.
• Conduct in-person and/or webinar marketing consultations with financial professionals to:
  
  • understand their unique business needs and/or,
  • analyze strengths and deficiencies of current marketing activities and channels
  • provide recommendations to help them achieve their objectives (preferably using tools and services available through Advisor Group).
• Deliver an outstanding “white glove” customer service experience to our financial professionals while demonstrating deep financial marketing expertise and knowledge.
• Educate financial professionals about content marketing, social media marketing, and digital marketing strategies and tactics.
• Based on learnings and feedback gained from advisor consultations, bring new ideas to the team to improve and enhance our overall marketing platforms and offerings.
• Identify and follow digital and content marketing trends to bring best practices to the team.
• Regularly collaborate with business lines, marketing teammates, and other key stakeholders on a variety of projects.
• Deliver a great marketing experience to our financial professionals - you will represent our brand and be an internal liaison for all marketing initiatives.
• Other duties as assigned.

Education Requirements:

• Bachelor’s degree preferred, high school diploma (or equivalent) in combination with significant experience will be considered in lieu of degree. Minimum of high school diploma or equivalent is required.
• Financial licensing or designations a plus.

Preferred Requirements:

• Experience writing and editing content for use in digital marketing efforts including email and social media.
• Experience in B2B and B2C marketing with a focus on client/public-facing communication.
• Marketing experience at a financial services company, working with financial professionals, and/or at an advertising agency on a financial services client account.
• Excellent communication skills, both written and verbal, and a willingness to try creative approaches to business-building.
• In-depth knowledge of marketing best practices and principles, including digital presence, email marketing, website branding, and social media marketing.
• Strong service orientation.
• Comfort with public speaking and leading education or work-session events
• Bonus points if you have experience in graphic design, layout, and use of Adobe design software (InDesign, Illustrator, Photoshop).

To Apply:

Apply through the link in the job posting or visit www.careers.advisorgroup.com

At Advisor Group, we support financial professionals across the nation, the people who help everyday Americans achieve their dreams. We’re a billion-dollar business with the mentality and drive of a startup. Join us in building something special.

Advisor Group is an equal opportunity employer. We celebrate diversity in our workplace and we hire the most qualified candidates without regard for age, ethnicity, gender, gender identity or expression, language differences, nationality or national origin, family or marital status, physical, mental, and developmental abilities (or the perception of a disability), genetic information, race, religion or belief, sexual orientation, skin color, social or economic class, education, work and behavioral styles, political affiliation, military service, caste, or any other characteristic protected by law.

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Advisor Group.

Advisor Group does not consider applications from candidates who do not meet the minimum qualifications stated in the job posting.

Advisor Group only accepts candidates from contracted recruiting firms and only for searches approved prior to submissions. Fees will not be paid for unsolicited submissions.