Brand & Content Coordinator

The Brand & Content Coordinator at Aethos Club London is responsible for creating engaging design assets and compelling copy across various promotional channels, including CRM, social media, and paid advertising campaigns. This role requires strategic thinking while also executing the brand's tone of voice to attract new members and drive conversions. You will be deeply involved in reviewing and optimizing content, ensuring alignment with marketing goals.

To thrive as a Brand & Content Coordinator at Aethos Club, you will need a strong background in content creation and design, with expertise in modern design tools like Canva or Figma. Additionally, you should possess excellent writing skills to create clear, compelling copy across various marketing channels. Experience with video and GIF content is a plus, along with a collaborative mindset to work effectively with different stakeholders in a fast-paced environment.

Yes! The Brand & Content Coordinator position at Aethos Club offers flexibility with a remote working setup, although some travel may be required. For candidates located in cities with Aethos offices, a hybrid model is available, allowing in-office work three days a week. This flexibility supports a healthy work-life balance while still fostering collaboration with the team.

Joining Aethos Club as a Brand & Content Coordinator means stepping into a high-growth environment with numerous development opportunities. The company promotes continuous learning and growth through development meetings and an attractive career progression pathway, both domestically and internationally. The supportive atmosphere and flat hierarchies encourage innovation and collaboration, making it an excellent place for your career to flourish.

A successful Brand & Content Coordinator at Aethos Club possesses a creative mindset, exceptional organizational skills, and an ability to execute concepts effectively. Being detail-oriented, able to manage multiple projects, and having a solutions-oriented approach is vital. Additionally, a passion for storytelling and pop culture, along with proficiency in creating visually appealing content, will set you apart as a stellar candidate for this role.

When creating engaging content for marketing campaigns as a Brand & Content Coordinator, I focus on understanding the target audience and integrating brand voice effectively. I use modern design tools to create visually appealing assets while ensuring the copy is compelling and encourages action. Testing and optimizing my content based on performance metrics further helps me hone in on what resonates with our audience.

Handling tight deadlines while maintaining quality comes down to effective prioritization and organization. I break down projects into manageable tasks, establish clear timelines, and ensure open communication with team members. This allows me to stay focused and produce high-quality work in a short amount of time, whether it's a design asset or written content.

I have extensive experience using design tools like Canva and Figma to create visually engaging content. Prior to this role, I used Canva to design social media graphics and marketing materials and have also worked with Figma for collaborative design projects. My ability to leverage these tools helps bring creative ideas to life efficiently and effectively.

Staying current with content marketing trends involves dedicating time to industry research, following reputable marketing blogs, and engaging with social media forums. I also attend webinars and virtual meetups to learn from peers and experts, which allows me to stay ahead of trends and apply fresh ideas to my work as a Brand & Content Coordinator.

In a previous role, I spearheaded a social media campaign that increased our engagement rates by 30%. I researched our audience, crafted tailored messaging, and created eye-catching visuals that aligned with our brand. Collaborating with the marketing team allowed me to optimize our strategy based on real-time feedback, ensuring we achieved greater audience participation.

My approach to proofreading and editing content involves a thorough process. I first read the content multiple times to gain a sense of the overall message and then focus on grammar, punctuation, and clarity, ensuring it aligns with our brand voice. I often read it aloud or utilize digital proofreading tools to catch details that I might miss while reading silently.

To engage social media followers, I use a combination of strategies, including creating visually appealing content, including interactive posts like polls and Q&A sessions, and consistently responding to comments and messages. I also leverage storytelling techniques to draw in our audience, sharing behind-the-scenes insights and fostering a sense of community and connection.

SEO plays a crucial role in content creation, as it enhances the visibility of content online. By incorporating relevant keywords naturally and optimizing elements like titles and meta descriptions, we ensure our content reaches the intended audience. I believe an intrinsic understanding of SEO allows a Brand & Content Coordinator to create content that not only engages but also ranks well in search engines.

Balancing creativity with brand guidelines involves finding innovative ways to express our message within the established framework. I review the guidelines thoroughly and use them as a foundation while allowing my creativity to flow in the design and copywriting aspects. This often means finding fresh angles or new formats that align with our brand voice while remaining within the parameters set for us.

I believe storytelling is vital in marketing because it creates an emotional connection with the audience. By weaving narratives into our campaigns, we can convey the brand's values, engage our audience on a deeper level, and create memorable experiences. A compelling story captures attention and motivates the audience to act, whether that means joining the Aethos Club or engaging with our content.