France Marketing Manager - Maternity leave

Your Role

We are looking for a Marketing Manager for our French marketing team, who will report to the Europe Marketing Director. In this role, you will be accountable for the Market in increasing market share and brand’s reputation, improving customer experience, and driving the company’s growth. Also, you will lead a team of 7 brand managers (from junior to group manager).

What you will do

●        Understand the category and the Brand under her/his responsibility both locally and internationally.

●        Define and implement the Brand Vision, Brand strategy and the main growth drivers.

●        Detect new brand opportunities on a global basis taking into consideration the local business needs and the category development

●        Do an annual business review to identify local needs and new business opportunities.

●        Define and lead the innovation Brand pipeline with a long-term vision.

●        Create the annual local marketing plan: new product development, media & communication strategy, pricing & consumer promotion strategies to boost sales and grow the category.

●        Develop a media and digital brand strategy together with the media team to ensure an effective brand impact on online ecosystem across all customer journey.

●        Manage global Brand P&L and use financial analyses to drive the strategy and make decisions for the business.

●        Analyze and interpret market and consumer data from different sources to identify potential opportunities and strengthen brand positioning.

●        Ensure sales force understands the features and benefits to consumers, why the product is better than the competition and how it fits into the marketplace.

What we are looking for

●        At least 10 years of experience in Marketing roles within a FMCG Business.

●        Bachelor’s degree in Business, Marketing, Communications or similar.

●        Fluent in English and French.

●        Experience in marketing through all leverages: product development, media strategy and activation plans, communication strategy and implementation, pricing and point of sales activities.

●        Digital Marketing Knowledge: experience in defining the digital assets for the brand and establishing the integration within the Brand strategy.

●        Confident, driven and dynamic leader able to maintain the internal visibility of the team members, boosting at the same time the team growth.

●        Ability to win stakeholders' confidence, applying expertise and credibility and professional leadership.

What we offer

●        Hybrid working model

●        Flexible working hours

●        Ticket Restaurants

●        CET - Time Saving Account

●        Sport Coach once per week

●        Breakfast and fresh fruit

●        Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.

●        Celebrations & Fun

We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.

Our Company

Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.

We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as  4 production sites through which we supply the 70+ countries where our brands have a presence.

So, what are you waiting for? Join our team to leave your footprint!

Want to know more about us?

Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team