Job details

Head of Growth

🚀 Opportunity: Head of Growth D2C at Nature’s Menu 🐾

Do you have the drive to lead customer acquisition and scale a high-growth D2C subscription business? Are you passionate about building acquisition channels from scratch? Nature’s Menu is looking for a visionary Head of Growth to play a part in revolutionising the pet food industry!

Who We Are 🐾

At Nature’s Menu, we’ve been pioneering raw and natural pet food for over 40 years. With the backing of international pet & human food powerhouse Agrolimen, we’re on an exhilarating journey to transform pet nutrition, delivering high-quality, nutritious meal plans for pets everywhere. Our Direct-to-Consumer (D2C) team is leading the charge, developing a subscription business that is shaking up the pet food industry and redefining customer experience for pet owners.

Why Join Us?🐾

We’re building a world-class digital team to drive our ambitious growth goals. As part of our small, dynamic team, you’ll make an immediate impact from day one. You’ll collaborate with D2C experts and our international community, playing a pivotal role in shaping the future of our fast-growing business.

The Role 🐾

As Head of Growth D2C, you’ll report directly to our Managing Director, leading customer acquisition across digital and offline marketing channels. You will:

Develop & Execute Strategy: Build our Growth Marketing playbook, leading a holistic customer acquisition strategy across paid search, social media, offline campaigns, and partnerships.
Performance Marketing: Collaborate with the Head of Performance Marketing to drive customer acquisition across all channels, working closely together with external agency partners to optimise LifeTime Value (LTV) and reduce customer acquisition costs (CAC).
Offline Marketing: Partner with the Senior Offline Marketing Manager to complement digital campaigns with direct mail, OOH, events, and partnerships.
Optimise Marketing Spend: Manage marketing budgets effectively, ensuring campaigns align with business goals.
Collaborate Across Teams: Partner with cross-functional teams, including Product, Data, and Customer Happiness, to create a seamless customer experience.

About You 🐾

You have significant experience in leading marketing or customer acquisition in a high-growth, tech-driven D2C business.
You’ve successfully:
- Scaled customer acquisition 10 x from ground zero
- Scaled a business to drive marketing budget from £150K per month to £500K per month
- Launched and scaled new channels sustainably to 3x CAC:LTV ratios.

You’re an analytical thinker with expertise in using marketing analytics to drive performance.
You thrive on building brands and have a passion for customer-centric growth.
You’re a strategic leader who enjoys collaborating across departments to ensure success.
You’re hands-on and entrepreneurial, ready to roll up your sleeves and make things happen in a small, fast-paced team.

Our Culture 🐾

At Nature's Menu, we encourage curiosity, collaboration, and fearless experimentation. We believe in a "test and learn" approach to continuously drive growth and innovation. You'll have the opportunity to work in a flexible, hybrid environment where your ideas are valued, and leadership engages in transparent, two-way dialogue.

Perks of Joining Nature’s Menu 🎁

Hybrid working: 1 day a week in our vibrant co-working space in central London.
Annual Bonus: linked to our growth plans.
Career Progression: Tailored development plans, coaching, mentoring, and on-the-job learning.
Wellbeing & Benefits: Access to an Employee Assistance Programme, online health portal, Cycle to Work scheme, and exclusive discounts on our pet food products.
Generous Leave: to refresh and re-energise throughout the year.

If you’re ready to lead a growth acquisition strategy that will leave a lasting impact on our brand and the wellbeing of pets across the country, we want to hear from you!

Apply now and join Nature’s Menu to help shape the future of pet nutrition!

Affinity Petcare Glassdoor Company Review

4.0

Affinity Petcare DE&I Review

3.37

CEO of Affinity Petcare

Marc Jove

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By Affinity Petcare

At Affinity, we are much more than a company with expertise in animal nutrition. For more than 50 years, we have dedicated ourselves to the well-being of dogs and cats and to the people who care for them. Our mission is to support and help to imp...

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FUNDING

Private

DEPARTMENTS

Growth

SENIORITY LEVEL REQUIREMENT

Senior

INDUSTRY

Food & Beverage Manufacturing

TEAM SIZE