Digital Marketing Consultant

Primary focus areas:

• Advertising (Google, Social, Bing): Strategy, budget determination, keyword research, campaign setup and optimization (including A/B testing), reporting, conversion tracking, asset creation (e.g., in Canva).
• Data and Tracking: GA4, LookerStudio dashboards, GTM (expertise in other event tracking tools like Simple Analytics is a plus), setting up measurement plans and UTM tracking, server-side tracking.
• Growth Hacking: Experience with tools like Zapier, Hotjar, Microsoft Clarity.

Secondary focus areas:

• SEO On-Page: GSC, SEMRush, keyword research, reporting.
• SEO Off-Page: Technical SEO, backend SEO optimizations (Drupal 10).
• Cookie Consent Management Tools: Cookiebot or any other cookie consent platform, and/or via GTM (custom-built).
• Marketing Automation: Knowledge of HubSpot or Microsoft Dynamics.
• Nice to have: AI knowledge to support optimizations/automation of digital marketing tasks.