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Data Senior Manager, Growth

About Airalo

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.


About you

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.


About the Role

Position: Full-time / Employee

Location: Remote-first

Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits


Are you passionate about leveraging data to fuel business growth and optimize decision-making? Do you thrive in hands-on environments where your technical expertise drives tangible outcomes? We are looking for a Data Senior Manager, Growth to take ownership of growth-related analytics, laying the groundwork for scalable, data-driven insights. This role is perfect for someone who combines technical skills with strategic thinking and is ready to roll up their sleeves. Your work will directly impact our growth strategies. Your first mission: integrate touchpoint and conversion data in our warehouse, determine the optimal attribution window and MTA model, and calculate channel-level CACs. If you’re ready to make a direct impact and enjoy both strategic and hands-on work, we’d love to hear from you.


Your main responsibilities will be to:
  • Partner with Growth to identify critical business questions and translate them into data requirements and actionable frameworks
  • Own Growth/Data initiatives, ensuring the delivery of insights that drive measurable business outcomes
  • Design and execute experiments, leveraging statistical methods to measure campaign effectiveness and inform resource allocation
  • Develop and implement attribution models, including experimentation with multi-touch attribution and determining optimal attribution windows
  • Calculate and continuously optimize channel-level CACs and other key Growth metrics
  • Develop dashboards and reporting mechanisms for leadership, providing clear insights into Growth performance and opportunities
  • Stay ahead of industry trends and tools to ensure best-in-class Growth measurement practices


Does this sound like you?
  • 5+ years of experience in marketing analytics, with deep understanding of attribution modeling and calculating metrics like channel-level CAC, LTV, churn
  • Proficiency in designing experiments and applying statistical methods to business challenges, with a proven track record of influencing Growth decision-making
  • Expertise in SQL and Python
  • Experience with modern warehousing solutions like BigQuery or Snowflake
  • Familiarity with platforms such as Adjust, CleverTap, Funnel, GA4, Google Ads, Meta Ads, TikTok Ads
  • Clear and direct communication skills about complex, technical topics
  • A proactive, self-starter mindset with a passion for working in fast-paced, high-impact environments


It's a bonus if you have:
  • Experience with data visualization tools like Looker Studio, Tableau,or similar
  • Experience working with telco, MNOs & MNVOs


If you are interested in this position, please apply via the link.


Please note that our Engineering & Product team works in the CET timezone, so candidates will need to reside in countries with the same time zone or similar to it and will need to already have permit to work in the country where they are based.


We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.

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What You Should Know About Data Senior Manager, Growth, Airalo

At Airalo, we're all about revolutionizing the telecom experience, and we're looking for a Data Senior Manager, Growth to join our dynamic team! As the world’s first eSIM store, we enable seamless connectivity for travelers in over 200 regions. In this full-time, remote-first role, you’ll play a pivotal part in shaping our growth strategies and enabling data-driven insights. Your passion for leveraging data to fuel business growth is essential. You will work closely with the Growth team, diving deep into analytics to identify critical questions and translating them into actionable frameworks that truly drive results. If you love hands-on work and have a knack for technical skills combined with strategic thinking, this is your chance to shine! You'll integrate touchpoint and conversion data into our warehouse, determine optimal attribution windows, and meticulously calculate channel-level cost of acquisition. With over 5 years of experience in marketing analytics, hands-on proficiency in SQL and Python, and familiarity with platforms like GA4 and Google Ads, you’ll be equipped to make an impact. Excited about creating dashboards for leadership that provide clear insights into growth performance? We can’t wait to see how you’ll contribute. At Airalo, our team values diversity and inclusion, and we are committed to creating a welcoming environment where everyone feels they belong. Let’s innovate together—this is your opportunity to thrive in a role where your work directly influences growth!

Frequently Asked Questions (FAQs) for Data Senior Manager, Growth Role at Airalo
What are the main responsibilities of a Data Senior Manager, Growth at Airalo?

As a Data Senior Manager, Growth at Airalo, your main responsibilities will include partnering with Growth teams to identify critical business questions, designing and implementing experiments to measure campaign effectiveness, and developing dashboards that provide insights into Growth performance. You will also focus on optimal attribution modeling and continuous optimization of channel-level metrics.

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What qualifications are required for the Data Senior Manager, Growth position at Airalo?

To qualify for the Data Senior Manager, Growth role at Airalo, you should have at least 5 years of experience in marketing analytics, with expertise in attribution modeling and calculating channel-level cost of acquisition. Proficiency in SQL and Python, along with familiarity with modern warehousing solutions like BigQuery or Snowflake, is essential.

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How does the Data Senior Manager, Growth contribute to strategic decision-making at Airalo?

The Data Senior Manager, Growth at Airalo contributes to strategic decision-making by transforming complex data into actionable insights that drive measurable business outcomes. Your work in designing experiments and analyzing growth metrics directly influences the path to achieving business goals.

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What tools and platforms will the Data Senior Manager, Growth at Airalo work with?

In the Data Senior Manager, Growth role at Airalo, you will work with several tools and platforms, including SQL, Python, BigQuery, Google Ads, and various analytics platforms like GA4 and CleverTap. Familiarity with data visualization tools such as Looker Studio or Tableau is a bonus.

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What personal qualities are important for a Data Senior Manager, Growth at Airalo?

At Airalo, we value qualities such as clear communication, authenticity, kindness, and the ability to thrive in a collaborative, remote-first environment. A proactive, self-starter mindset, along with a keen attention to detail and an analytical mindset, is key to succeeding in this role.

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Common Interview Questions for Data Senior Manager, Growth
Can you describe your experience with attribution modeling in marketing analytics?

In answering this question, emphasize your hands-on experience with different attribution models you have used. Discuss what methods you've implemented to evaluate their effectiveness and how you've adjusted strategies based on your findings.

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What tools do you prefer for data analysis and reporting, and why?

Be honest about the tools you’re most comfortable with, such as SQL for querying or Tableau for visualization. Discuss how these tools have enhanced your analytical capabilities and contributed to successful outcomes in your previous roles.

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How have you managed multiple data projects simultaneously?

Provide examples of how you prioritized tasks, used project management tools, and collaborated with team members to effectively manage your time and deliver projects on schedule.

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Discuss a time when your data analysis significantly impacted a business decision.

Share a specific instance where your data-driven insights led to measurable outcomes. Focus on the analysis you performed, the decisions made based on that analysis, and the resultant impact on the organization.

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What strategies do you use for designing experiments to measure campaign effectiveness?

Explain your thought process in creating experiments, including identifying key metrics, setting control groups, and ensuring statistical validity. Be sure to mention how you've analyzed results to guide future decisions.

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How familiar are you with AWS or Google Cloud platforms for analytics purposes?

Discuss your experience utilizing cloud-based platforms for data warehousing and analytics. Provide examples of projects where you've leveraged such tools for scalability and efficient data processing.

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What key metrics do you believe are essential for gauging growth in an online business?

Mention critical metrics such as customer acquisition cost, lifetime value, churn rates, and conversion rates. Explain why these metrics are vital for tracking growth and informing strategy.

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How do you stay updated on industry trends and changes in data analytics?

Talk about resources you follow, such as industry publications, online courses, and conferences. Emphasize your dedication to continuous learning and professional development.

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What do you consider the biggest challenges in growth analytics today?

Discuss current trends such as data privacy issues, the complexity of multi-channel attribution, or rapid technological advancements. Provide insights on strategies to address these challenges effectively.

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Describe an instance where you had to communicate complex data insights to a non-technical audience.

Share a specific example where you successfully conveyed analytical findings to stakeholders without a technical background. Highlight your approach to simplifying complex information and ensuring understanding.

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Airalo’s mission is to provide global data connectivity for all travelers. We’re here to liberate you from the roaming limits and fix what’s been broken for years. We value diversity, inclusion, and equity. Our team is spread across 10+ countries...

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Full-time, remote
DATE POSTED
December 21, 2024

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