Product Marketing Rotational Program

The Community You Will Join:

Our Product Managers imagine the ideal experience for our community and work backwards, creating innovative products that delight our guests and Hosts. They deeply understand the needs of our users and translate these into a strategy that combines strong product thinking and deep research. They partner with talented cross-functional team members across engineering, design, operations, data science, and more, leading teams to execute a shared vision. They are incredibly detail-oriented and hands on.

The Difference You Will Make:

During this 24-month rotational program, you will be part of the team responsible for product roadmaps and launches at Airbnb. You will  learn on the job to help drive specific feature/s that are part of every launch and determine how they are communicated to the external world. You work with teams responsible for the success of Airbnb products throughout their life cycle — from concept to release. And your cross-functional work ensures a consistent product voice across all the products being developed at Airbnb.

Rotation/immersion Program goals: 

• Build the world’s best Product Marketing team
• Define the Airbnb Way and develop an internal ability to teach through immersion on real-world projects and hands-on mentorship
• Talent Retention - Provide career development and growth opportunities by exposing participants to different topics and facets of the organization to discover the best alignment between their interests, skills, and company needs.

Program Structure

• This is a unique program designed to train aspiring product marketers or anyone who would like to transition to product in the unique way Airbnb does product development. 
• Total Duration: This is a full-time rotational program that will last for 24 months. During the duration of the 24-month program, you will participate in 3 rotations. Each rotation will bring exposure to a different part of product marketing at Airbnb working with the team and actively learning on the project. Each rotation varies in length depending on the project, but generally lasts between 6 to 8 months. This is a rotational program of 24 months. After the 24 months ends, you are free to apply to other open roles at Airbnb, but placement in another role is not guaranteed.  
• Throughout the entire program, a Director is assigned as a mentor to provide guidance and support in addition to a manager that the person will work with for the duration of the rotation. 
• Continued participation in the rotational program is contingent upon satisfactory performance, and normal performance management will apply, where necessary. 

A Typical Day: 

• Work within a Product Management (“PMM”) team on executing the strategy, and roadmap for your area of focus within the Airbnb product.
• Learn to create  a unique, Airbnb product point of view that brings together the interests of guests, Hosts and the company, informed by the Airbnb brand, customer research and industry trends.
• Execute on projects on the aligned roadmaps and build alignment across product teams (Engineering, Design) and cross-functional partners (FP&A, Marketing, Global Operations, Customer Experience, Trust, etc.).
• Create high quality product deliverables and can successfully leverage cross functional partnerships to amplify impact.
• Work on crafting messaging tailored for both our internal team and external stakeholders
• Efficiently execute to ship products and deliver impact for our business and users.

Candidate Qualifications

• 4-5 yrs of professional work experience (including experience outside of Product Management) at a peer organization where you’ve shown potential or want to switch to PMM.
• Strong communication skills, ability to think clearly and formulate a product view. 
• Key personal characteristics - curiosity, collaboration, eagerness to learn, educational performance, desire to expand beyond traditional product management.
• Be able to build compelling customer-focused stories and work with marketing and communications partners to bring them to life. 
• Demonstrated track record of leadership in a cross functional environment. 
• Entrepreneurial track record of taking an idea to reality.
• A strong ability to effectively use data and perform business analysis to support product strategy/decisions.
• Ability to thinking laterally, connect the dots