Director of Product Marketing - Bellevue

Aircall is a place where voices are valued.

Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 20,000+ customers (and growing) to make authentic, human connections.

Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, Mexico City or at home – everyone has a voice that is valued.

Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.

Bellevue-based roles have an in office schedule of Monday-Wednesday in office.

About the Role:

We are looking for a Director of Product Marketing to lead and scale our global product marketing function. This role is pivotal in driving Aircall’s product positioning, messaging, and go-to-market (GTM) strategy. As the bridge between our product, sales, and marketing teams, you will be responsible for defining how we bring new innovations to market, ensuring our sales team is equipped to win, and driving adoption and growth of our product suite.You will lead a team of product marketers and work cross-functionally with product management, demand generation, customer marketing, and sales enablement to craft compelling narratives that resonate with our customers and differentiate Aircall in the market.

• Product Positioning & Messaging
• Define and refine Aircall’s positioning, messaging, and value proposition for our products and solutions. Develop customer-centric messaging that resonates across key segments and use cases.
• Partner with product management to translate product features into clear, compelling value propositions.

•  Go-to-Market (GTM) Strategy & Launches
• Lead end-to-end GTM strategy for new product launches, ensuring alignment across marketing, sales, and customer success.
• Develop market intelligence on competitors, industry trends, and customer needs to inform product roadmap and positioning.
• Define pricing & packaging strategies in collaboration with product, sales, and finance teams.

• Sales Enablement & Customer Education
• Develop sales tools, pitch decks, battle cards, and competitive intelligence to support our go-to-market teams.
• Partner with RevOps and Sales Leadership to drive product adoption and sales performance through enablement programs.
• Work with customer marketing to create case studies, testimonials, and references that showcase Aircall’s impact.

• Market & Customer Insights
• Conduct customer interviews, surveys, and research to uncover insights that shape our messaging and positioning.
• Stay ahead of competitive and industry trends, ensuring Aircall maintains a differentiated position in the market.
• Leverage data and analytics to measure product adoption, market penetration, and campaign performance.

• Team Leadership & Collaboration
• Lead, mentor, and grow a high-performing team of product marketers across multiple regions.
• Foster collaboration across product, sales, marketing, and customer success to ensure a unified approach to GTM execution.
• Scale processes and best practices to drive efficiency and impact across our global product marketing efforts.

• 8+ years of experience in product marketing, with at least 3+ years in a leadership role at a B2B SaaS company.
• Experience leading product positioning, messaging, and GTM strategies in a high-growth tech environment.
• Strong ability to translate technical product features into customer benefits and business value.
• Proven track record of driving successful product launches and sales enablement initiatives.
• Excellent storytelling, writing, and presentation skills.
• Data-driven mindset with the ability to measure impact and optimize strategy based on insights.
• Strong leadership and team management experience, with a passion for developing and mentoring talent.
• Experience working in global markets and leading localization efforts is a plus.

Aircall is constantly moving forward. We’re building new roads to complete our journey, and we’re taking people with us who have the same builder mentality.

Let’s grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.

We’re creating a place where great people trust one another and thrive together.

People flourish at Aircall and now is the time to be part of the team and the journey we’re on.

Why join us?

🚀 Key moment to join Aircall in terms of growth and opportunities

💆‍♀️ Our people matter, work-life balance is important at Aircall

📚 Fast-learning environment, entrepreneurial and strong team spirit

🌍 45+ Nationalities: cosmopolite & multi-cultural mindset

💵 Competitive salary package & equity

🏨 Medical, dental, and vision insurance is 100% covered

📈 401k plan with company matching!

✈️ Unlimited PTO — take the time you need to come to work feeling great!

⭐️ Wellness, internet, and childcare reimbursements

💚 Generous parental leave policy

DE&I Statement: 

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey. 

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.  

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.

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