Marketing Operations Specialist (Hubspot), Remote

At Aledade, we believe in building inclusive, data-driven marketing experiences that connect meaningfully with our audiences. As a Marketing Specialist (Growth Operations) you’ll play a key role in shaping how we scale our marketing efforts with efficiency and precision.

Reporting to the Growth Marketing Operations Manager, you’ll partner closely with cross-functional teams to streamline marketing processes, optimize our tech stack (with a strong focus on HubSpot and Salesforce), and ensure accurate data flow and reporting. You’ll take the lead in onboarding new tools, supporting campaign execution, and driving innovations that enhance how we engage with prospects and customers across channels.

This role is perfect for someone who enjoys solving complex problems, thrives in a collaborative environment, and is passionate about leveraging technology to deliver seamless, inclusive customer experiences. 

Candidates should be comfortable working remotely/work from home anywhere within the US.

Primary Duties:

• Maintain governance of overall HubSpot processes across marketing
• Collaborates with Marketing and Operations teams to optimize system infrastructure
• Provide technical support/guidance for HubSpot users building advanced workflows, including conditional logic, workflow branching, and enrollment triggers as needed
• Monitor and support campaign/digital team with marketing audiences, workflows, and lists (as needed)
• Ensure accurate attribution, reporting, and lead tracking

• Oversees lifecycle marketing, ensuring seamless integration between HubSpot and Salesforce
• Review and monitor marketing lists for targeted accounts
• Support campaign setup and data sync between HubSpot & Salesforce
• Assist with event campaign setup in Salesforce

• Maintain campaign/asset QR code creation, tracking, and analytics
• Clean and maintain form data for accurate reporting QR code
• Support Qualtrics (payer opt in/out) survey updates and integration

• Work closely with the Tech Stack Lead to support integration points for marketing tools 
• Provide troubleshooting and team support on existing tech tools
• Identify opportunities for workflow optimizations and automations

• Supports aligning marketing operations with evolving MarTech trends, identifying and integrating new technologies; assisting in researching, onboarding, and integrating 
• Document best practices, processes and reporting for newly implemented tools
• Support adoption and training for marketing users

• Bachelor’s degree in Marketing, Communications, Business or a related field
• Required experience managing HubSpot marketing automation platform (2+ years)
• 5+ years combined experience in any of the following: project lead, affinity marketing, marketing operations, digital marketing, demand generation, B2B marketing, agency, marketing analytics

• Strong project lead skills (PMI and/or SCRUM certification a plus), with the ability to manage multiple priorities and deadlines
• Proficiency in other platforms (e.g., Monday.com and email marketing tools)
• Experience in implementing and onboarding new tools and technologies
• Excellent written and verbal communication skills to support cross-functional collaboration and stakeholder alignment
• Analytical mindset with experience tracking, reporting, and optimizing campaigns.
• Demonstrated strategic thinking with the ability to anticipate challenges and propose solutions.
• Familiarity with B2B marketing principles, loyalty programs, and client engagement best practices

Who We Are:

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.

What Does This Mean for You?

At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.

In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:

Flexible work schedules and the ability to work remotely are available for many roles

Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners

Robust time-off plan (21 days of PTO in your first year)

Two paid volunteer days and 11 paid holidays

12 weeks paid parental leave for all new parents

Six weeks paid sabbatical after six years of service

Educational Assistant Program and Clinical Employee Reimbursement Program

401(k) with up to 4% match

Stock options

And much more!

At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.

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