Lifecycle Marketing Senior Manager

Remote role - candidate must be located in Texas (strong preference for Austin, Texas area) Algolia is a fast-growing company that helps our users deliver an intuitive search-as-you-type experience on their websites and mobile apps. We provide a search API used by tens of thousands of customers in more than 100 countries. Today, Algolia powers 1.5 Trillion searches a year – that’s 4 times more... than Bing, Yahoo, DuckDuckGo, Baidu and Yandex combined. As the Lifecycle Marketing Senior Manager, you will provide strategic oversight of the Customer Advocacy and Customer Expansion functions at Algolia. The right person for this role has the ability to build on the foundational work of an existing Customer Marketing program by bringing in a strong vision for program maturity modeling, skillful application of best practices, and incorporating industry innovation. As senior manager, you will work cross-functionally with Sales, Legal, Customer Success, Product Marketing, Content Marketing, Field and Partner Marketing, Marketing Operations, and Comms PR to ensure that the customer relationship is nurtured across the customer lifecycle to drive expansion pipeline, promote customer retention, and drive adoption and usage rates of key products and capabilities. You will be responsible for managing the Lifecycle Marketing budget, developing its roadmap, exercising publicity right governance, and advising senior leadership based on data and insights gleaned from your programs. The Lifecycle Marketing Senior Manager reports directly to the Senior Director of Demand Generation within the Revenue Marketing organization. YOUR ROLE WILL CONSIST OF: Through the quarterly and annual planning processes, you will design and refine Advocacy and Expansion programs and advise senior leadership on the most strategic ways to leverage Lifecycle Marketing to achieve business goals. You will define and refine processes to help ensure that Algolia is compliant in its use of customer logos and references and other publicity rights-related artifacts. You will also serve as Revenue Marketing’s key liaison with Customer Success, driving alignment on prioritization, capacity, and customer outreach. Establish and monitor key performance indicators (KPIs) to evaluate the success of Advocacy and Expansion programs to drive increased adoption and usage of Algolia products and capabilities, and to improve retention rate. Additional duties may include, but are not limited to: • Leading testing program to strategize, test and apply learnings to continuously improve campaign performance • Overseeing customer surveys efforts to glean insights and evangelize the voice of the customer internally. • Management of agency and outsourced resources as necessary YOU MIGHT BE A FIT IF YOU HAVE: • 10+ years of experience in Marketing, with a significant focus on campaign strategy and campaign management, customer advocacy and customer expansion, and live and on-demand event management. • Customer-centric mindset and ability to build and optimize programs based on evolving customer needs throughout the customer journey and lifecycle • Exceptional strategic planning, communication, and leadership skills, with the ability to translate business goals into successful marketing strategies. • Strong ability to interpret data, extract insights, and drive campaign improvements. • Strong stakeholder management and cross-functional collaboration skills. • Strong program management and project management skills • Excellent written and verbal communication skills, including the ability to confidently communicate with customers and present to senior leadership and internal stakeholders • Experience at high-growth companies who have over 10,000 customers, $50-300M ARR range, managing lots of change and building internal infrastructure WE’RE LOOKING FOR SOMEONE WHO CAN LIVE OUR VALUES: • GRIT - Problem-solving and perseverance capability in an ever-changing and growing environment. • TRUST - Willingness to trust our co-workers and to take ownership. • CANDOR - Ability to receive and give constructive feedback. • CARE - Genuine care about other team members, our clients and the decisions we make in the company. • HUMILITY - Aptitude for learning from others, putting ego aside. #LI-Remote