Senior Social Media Specialist

As a Senior Social Media Specialist in our Warsaw office, your primary responsibilities will include developing and executing performance-driven strategies and campaigns for various social media platforms, such as Meta, TikTok, and YouTube. You’ll collaborate with creative teams to craft high-performing ad content, monitor campaign performance by analyzing key metrics, and make data-driven decisions to maximize ROI. You'll also manage budgets and provide reports that summarize campaign outcomes along with actionable recommendations.

To qualify for the Senior Social Media Specialist position in Warsaw, you should have at least 4 years of experience in performance marketing, particularly focused on social media channels. A proven track record of managing and optimizing campaigns on platforms like Meta and TikTok is essential. Strong analytical skills, proficiency in English (C1 level), and familiarity with tools like Google Ads and ROI Hunter are also beneficial.

As a Senior Social Media Specialist, you'll enjoy a hybrid work model with well-located offices equipped with modern amenities like height-adjustable desks and interactive conference rooms. Our team fosters a collaborative atmosphere with a focus on growth, providing access to training budgets, team tourism, and ongoing educational opportunities to enhance your skills and knowledge.

We prioritize work-life balance for our Senior Social Media Specialists by offering a hybrid work model, allowing flexibility in where you work, as well as a diverse selection of fringe benefits tailored to your needs. This includes options for medical coverage, sports activities, and social outings that connect our team beyond work, ensuring you enjoy a fulfilling professional life.

As a Senior Social Media Specialist, you will have access to various professional development opportunities, including an internal educational platform, MindUp, which offers courses on different technologies, communication strategies, and work motivation. Additionally, you will receive direct contact with major providers like Meta, TikTok, and Google, which can enhance your industry knowledge and skill set.

When answering this question, highlight specific campaigns you managed, the strategies you employed for optimization, and the metrics you analyzed to assess success. Discuss any challenges you faced and how you overcame them, showcasing your analytical skills and ability to adapt to different scenarios.

Mention any social media management tools you are familiar with, such as Hootsuite, Buffer, or Sprout Social. Explain how you use these tools to schedule posts, analyze performance, and engage with audiences, demonstrating your technical proficiency and understanding of digital marketing.

Discuss your strategies for staying informed about social media trends, such as following reputable industry blogs, participating in webinars, or networking with other professionals. Mention how you apply this knowledge to your campaigns to maintain relevance and effectiveness in your strategies.

Provide a detailed example of a successful campaign, outlining your objectives, execution strategy, and the results achieved. Emphasize how you measured success and the insights you gained, showcasing your ability to drive impactful results.

Explain your approach to collaboration, emphasizing open communication and the importance of sharing ideas and feedback. Share examples of how you've worked with creatives to refine ad content and achieve campaign goals, demonstrating your teamwork skills.

Discuss the key metrics you focus on when analyzing campaign performance, such as engagement rates, conversion rates, and return on ad spend. Explain how you use this data to inform future strategies and adjustments, showcasing your analytical mindset.

Describe your experience in managing budgets for social media campaigns, including how you've allocated funds to different channels and monitored expenditures to ensure you meet campaign objectives. Emphasize your attention to detail and financial acumen.

Outline your approach to receiving feedback, emphasizing the importance of being open-minded and using criticism as a tool for growth. Provide examples of how you’ve applied feedback to improve campaigns and foster positive relationships with colleagues.

Share your strategies for prioritizing tasks and managing timelines effectively. Discuss the tools or methods you use to stay organized and ensure deadlines are met without compromising quality, highlighting your work ethic and proactive attitude.

Discuss the key metrics and analytics you analyze to determine ROI for social media campaigns. Explain your approach to setting KPIs and how you adjust strategies based on performance to maximize results while maintaining transparency with stakeholders.