Marketing Consultant (Startup Finance & Accounting Firm)

About Alta Advisors

Alta Advisors is a strategic finance and accounting firm specializing in deeptech, hardtech, and applied AI. We provide capital raising, FP&A, accounting, and go-to-market strategy services from Seed to Series C and beyond. Founded in 2024, our firm has already helped visionary startups scale efficiently and raise over $100M from world-class investors such as Lightspeed, Coatue, Eclipse, Primary, ENIAC, DCVC, and Founders Fund among many others.

We are looking for a Marketing Consultant with VP-level experience in B2B professional services marketing to help define and execute our growth strategy. This is a high-impact, strategic role where you’ll work directly with the founder to shape Alta’s go-to-market approach, balancing outbound sales support, inbound marketing and strategic partnerships.

This role is ideal for someone who thrives on building and optimizing marketing strategies for high-trust, relationship-driven businesses. If you have a strong background in Account-Based Marketing (ABM), inbound content strategy and partnership-driven growth and have helped professional services firms scale from a small but high-quality customer base, we’d love to hear from you.

Responsibilities

1. Define & Refine Alta’s Growth Strategy

• Develop a comprehensive marketing strategy that aligns with founder-led sales efforts while also building a scalable inbound lead generation system.
• Determine the right mix of outbound ABM campaigns, content-driven inbound marketing and strategic efforts to maximize brand reach and client acquisition.
• Conduct a market assessment to identify the most effective channels for reaching venture-backed startup founders and VCs.
  

2. Support Founder-Led Sales & Outbound Marketing

• Design targeted ABM campaigns to engage high-value startup clients and VCs.
• Create sales enablement materials (case studies, pitch decks, one-pagers) to streamline outreach and improve conversion rates.
• Optimize LinkedIn and email sequences to make outbound efforts more efficient and scalable.
• Establish best practices for sales and marketing alignment, ensuring seamless handoffs and follow-ups.
  

3. Build a Scalable Inbound Marketing Engine

• Develop a thought leadership and content strategy that positions Alta Advisors as a go-to expert for deeptech and hardtech startups.
• Oversee blog content, LinkedIn insights, and founder-focused reports to drive inbound leads.
• Optimize SEO and website lead capture to improve organic visibility and engagement.
• Implement lead magnets, nurture sequences, and automation to convert inbound interest into qualified conversations.
  

4. Develop Strategic Partnerships & Industry Presence

• Identify and establish key partnerships with VCs, startup accelerators, and industry groups to drive referrals and credibility.
• Plan co-marketing initiatives and speaking engagements to strengthen Alta’s presence in the startup ecosystem.
• Leverage events—both hosted and third-party—as a core go-to-market channel to build relationships, generate leads, and increase brand visibility.
  

5. Optimize Marketing Operations & Automation

• Implement CRM and marketing automation workflows to track and manage prospect engagement.
• Improve lead tracking, segmentation, and nurture flows to ensure prospects receive the right touchpoints at the right time.
• Define and monitor key performance metrics, making data-driven recommendations for continuous improvement.

Qualifications

• 8+ years of experience in B2B marketing, with VP-level expertise in professional services, consulting, or financial services.
• Proven experience scaling a professional services firm (finance, accounting, strategic advisory, or similar).
• Deep expertise in Account-Based Marketing (ABM), inbound marketing, and partnership-driven growth.
• Strong ability to align marketing with founder-led sales efforts, improving efficiency and conversion rates.
• A track record of creating high-impact content, thought leadership, and SEO-driven inbound marketing strategies.
• Familiarity with LinkedIn Sales Navigator, CRM tools (e.g., HubSpot, Pipedrive), and marketing automation platforms.

Why Join Alta Advisors?

• High-impact role – You will define and execute the entire growth strategy, shaping how Alta attracts and converts high-value clients.
• Direct founder collaboration – Work closely with an experienced startup operator leading a fast-growing financial advisory firm.
• Flexibility & autonomy – This is a strategic, part-time role that allows you to have a significant influence without being locked into a full-time commitment.
• Cutting-edge industry – Work with venture-backed startups in deeptech, hardtech, and applied AI, some of the most exciting sectors in tech today.

What to Expect

• Hours per Week: 4–8 hours
• Rate: $150–$200/hour based on experience
• Paid as an independent contractor (no benefits; tax payments are your own responsibility)