Amazon Content Manager

Spectrum Brands Holdings, Inc. (NYSE: SPB) is a ~$3B diversified consumer products company and one of the largest home essentials companies trusted by millions of consumers all over the world as a leading supplier of specialty pet supplies, lawn and garden and home pest control products, personal insect repellents, shaving and grooming products, personal care products, and small household appliances.

Spectrum Brands currently operates four segments: Global Pet Care, Hardware & Home Improvement (HHI), Home & Garden, and Home & Personal Care (HPC). This role is part of the HPC team, focused on home and personal care brands such as Black & Decker, George Foreman, PowerXL, Emeril Lagasse, Copper Chef, Remington and others.

Spectrum Brands is looking for an experienced Amazon Content Manager with extensive marketplace knowledge, proven analytical capabilities, strong SEO and optimization experience as well as a passion for testing content that resonates with the consumer. This content manager will be responsible for driving organic sales on Amazon, improving keyword ranking, increasing overall conversion rate, improving the quality of product listings, and launching products on time. The content manager should have a strong bias for action, make data driven decisions and have a passion for optimizing content.

Responsibilities

Content Strategy & Execution: Responsible for developing the content strategy and collaborating with brand & creative team on development of assets. Personally manage the content in Amazon’s system as well as building out content for new products and ensuring they are launched on time and with all data necessary to scale sales.

Optimization: Continual optimization will require a strong bias for action. Top selling products will be optimized monthly while the remaining products will be optimized quarterly. A deep understanding of Amazon’s systems and tools will be critical to ensure the products are optimized correctly.

Keywork Research & Ranking: Data analytics and research is a central component of this role. Conduct monthly research, identifying critical keywords that drive sales and executing changes to improve keyword ranking over time.

Organic Sales: Develop strategies and execute changes to meet organic sales targets each month.

Item Data Quality: Ensure item data is correctly managed in Amazon’s systems and all required information is available to provide the best shopping experience.

Improving Conversion Rate: Responsible for driving and improving the conversion rate on the Amazon channel.

Leadership Competencies

Drives for Results: Focuses on achieving concrete, positive results that contribute to the company’s success. Takes the initiative to get things done and approaches tasks/problems with a sense of urgency. Perseveres toward goals and can be relied upon to meet commitments. Anticipates potential obstacles and identifies means to overcome them. Resiliently responds to setbacks and keeps self and others focused on achieving the objective.

Analyzes Issues: Asks the right questions and looks past superficial symptoms to accurately identify root causes of problems. Collects and integrates the appropriate information to make a sound and practical decision. Quickly and accurately separates relevant from irrelevant information. Draws logical conclusions from the interpretation and assimilation of multiple data points. Identifies the risks, benefits, and opportunities of various options and solutions. Carefully examines issues and avoids rushing to solutions.

Works Collaboratively: Understands how things are accomplished in a complex organizational context. Works with others to get things done. Recognizes stakeholders’ objectives and demonstrates a willingness to help others meet their needs. Effectively navigates the political landscape in order to build alignment and achieve desired results. Is willing to accept decisions that are best for all concerned, even if they are not personally beneficial.

Challenges Convention: Consistently pushes against the status quo & encourages others to do the same. Challenges standard approaches in search of more effective/efficient options. Champions innovation. Motivates others to find new and better ways of doing things. Is willing to adapt one’s approach to meet changing conditions/business needs. Respects and encourages diversity of thought. Displays insight regarding new ideas/approaches that are likely to have practical application.

Builds Relationships: Treats others with respect and values those whose goals, background, or perspective differ from one’s own. Demonstrates emotional intelligence and tailors their interpersonal style to ensure optimally effective interactions/outcomes. Interacts with others using a combination of candor & finesse. Stays aware of own reactions. Consistently maintains a constructive & composed demeanor regardless of circumstances.

• Bachelor’s degree in Sales, Marketing or related field required.

• 5+ year of experience managing content for a large Amazon business, generating over $100M a year in sales
• 5+ years’ experience in online Vendor, Retail, or Category Management including 3+ years of experience with Amazon 1P and 3P (marketplace) selling
• 3+ years of content optimization experience on Amazon
• Superior analytical and quantitative skills with the ability to transform data into actionable content updates and results
• Passion for optimizing and leveraging data to drive content changes
• Software minded and experience leveraging technology to drive solutions. Experience with CIQ is a plus
• Proficiency with Excel and data analytics, BI tools, and data science methods in solving complex problems
• Experience influencing multiple stakeholders and proven ability to lead large and complex projects with cross functions and teams
• Exceptional interpersonal and communication skills, both written and verbal