Head of Marketing

⚡About Amber

Amber is a new way to buy power, designed for a world powered by renewable energy. We give customers direct access to the real-time wholesale electricity price as it varies every 5 mins. We then provide the technology to shift energy usage to the times when cheaper renewables are available in the grid and export to the grid at times when the price is highest. It’s a cheaper way to buy power and the fastest way for Australia to reach 100% renewable energy. We have thousands of customers who love what we are doing and a great product that will play a significant role in driving Australia towards a renewable future. 

We are backed by Australia’s leading VCs (including Square Peg Capital and Main Sequence Ventures), impact-focused investors and individuals, and most recently by Commonwealth Bank, NRMA and Gentrack. We’re now at a critical moment in taking the business to real scale as we disrupt a huge market for the better. We’re committed to building a diverse and inclusive workplace and a great culture of people who love coming to work to build a better world. You’d be a part of a rapidly growing team of over 100 with expertise across energy, technology, marketing, and operations.

💻 About the role

We’re looking for a strong and inspiring marketing leader to help us build our brand and scale Amber. As Head of Marketing you’ll be taking ownership of driving new users into our Amber system, via top of funnel marketing activities. You’ll connect new audiences with the magic of Amber through marketing programs, campaigns and storytelling.

Ideally you have:

- Solid experience in start-ups or growing an emerging brand

- A proven track record as an excellent people manager and team leader

- Holistic marketing experience. A brand & creative / marcomm lean, with solid experience across fundamentals of product marketing and growth

• Your mission: Introduce new users to the magic of Amber (our Conversion marketing team is then responsible for converting those users to customers).
• People Management: A strong people manager with the ability to lead and develop a large, diverse team of marketers. Current team size is 7 people.
• Strategy: Drive the strategy to achieve this mission, aligning to startup stages and journey. Includes:
• > core foundations: brand strategy, product marketing, PR & social
• > all current BAU ‘traffic’ programs: performance marketing, partnerships, word-of-mouth
• > right-sized future growth bets in prospecting: above-the-line, brand campaigns
• > balance the investment across the above and own respective outcomes
• Creative: Lead our plan and model for the creative function, balancing internal and external resourcing for maximum efficiency. Support cross functional needs in copy, content, video
• Team leadership: Participate as an active voice in the Marketing leadership group and wider business
• Cross functional leadership: Own large cross functional initiatives such as new product launches. Work closely with the product and operations teams to ensure the brand promise is consistent with the user experience
• Measurement: Collaborate with the analytics team to measure brand marketing impact, tying brand work to commercial outcomes
• Products: Know the Amber products and audiences deeply in order to make campaigns and programs that resonate. Spans retail, solar, battery, EV, and energy devices

• You have 8+ years experience working in high-performing marketing teams
• You are energised by the challenge of rapidly scaling a high growth business
• You have experience building a successful consumer brand. You understand the difference between startups / challenger brands and big brands and how to go on the journey
• You enjoy people managing and have experience leading stellar marketers and creatives
• You are comfortable across both strategy and execution, owning budgets and outcomes
• You can build plans for large-scale activations and smaller pilots and tests
• You’re equally comfortable leading internal and external teams
• You’re a clear decision maker and communicator with the ability to explain, argue, and convince a wide cross-section of stakeholders about your ideas
• You are a great storyteller with an understanding of the importance of our model in a simple, compelling way

• You’re passionate about technology, energy and/or the environment.

• We’re committed to building a diverse and inclusive workplace and a great culture of people who love coming to work to build a better world.
• You’d be a part of a rapidly growing team of over 100 with expertise across energy, technology, marketing, and operations.
• Be part of a growing technology start-up that will shape the future of renewable energy in AU
• Flexible working hours with provision for regular work from home arrangements and a central hub in Melbourne CBD
• We offset 100% of your carbon footprint for as long as you work with us (via Nul)
• Equitable gender-neutral parental leave policies
• An external Employee Assistance Plan (EAP) for mental health support
• Competitive salary and shares in Amber
• Annual Learning & Development budget to support your personal growth.

✍️ How to Apply

Please include your CV, Cover Letter and remember to answer the following question in your cover letter before you hit the "Apply" button:

1. What is a challenger or emerging brand that you think has done a great job breaking into a traditional industry and growing? Why do you think it's been successful in doing so?

Our hiring process will generally be as below:

- A screening interview with our talent team

- A first round interview with two of our senior marketers

- A take-home challenge that should take no longer than a few hours

- A follow up case study interview with our CMO and one of the Directors

- A final chat with one of the Co-Founders and Co-CEOs

We promise to be respectful of your time as an applicant while trying to be as thorough as possible in finding the right fit for our team.

Applications will be accepted only from candidates already based in Australia please!

No recruitment firms please. We've got this!