Marketing Manager, Field Campaigns

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.The American Heart Association has an exciting opportunity for a Marketing Manager for our National team.• **The application portal is expected to close on September 16,2024. ***The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.Responsible for providing direction, planning and execution of marketing services for the assigned team and related programming. Responsible for increasing awareness and participation through marketing plans aligned with audiences through print design and production, direct mail, e-mail, advertising, web content, on-site signage, and promotional programming. Also, responsible for conducting market research and trend analysis to provide decision making analytics.• Develop and direct marketing for assigned programs. Increase participation and engagement in Association programs.Collaborate with department to establish and create marketing plan including working with agency or vendor to meet marketing needs.• Develop, plan and execute focused marketing campaigns for specific alliances, population segments, and specialties of care, including content marketing, web, social media, and science translation into layman terminology• Manage revenue and budget for established portfolio while identifying potential cost savings and revenue gains. Provide budget projections, invoices, and contracts for each budget.• Conduct market research and develop surveys to study response to marketing activities. Develop and distribute reports for current and future year planning based on results. Research best practices, competitors, as well as targeted audience growth.• Oversee marketing activities specific to conferences, design projects, or programming specialties. Manage project timelines, deadline compliance and effective communication and dissemination.• Establish trusted communication with senior level volunteers and anticipate needs and expectations. Provide excellent customer service to internal and external customers. Foster alliances with cross functional teams internally and externally, in both the domestic market and internationally.• Bachelor's Degree or related work experience• Three (3) years of the following experience:• Experience developing and managing marketing, promotions, communications or related projects or campaigns• Experience developing and implementing campaign plan, budgets, and outcome analysis• Excels in directing work and meeting deadlines• Demonstrated ability in design and delivery of print, internet, and mobile marketing• Excels in preparing written, audio and video communicationsThe American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills? Click here to see other opportunities.EOE/Protected Veterans/Persons with Disabilities#LI-Remote