Digital Marketing Manager at American Red Cross in Remote

Job Description: The American Red Cross is looking for a highly dynamic, digital marketing expert who can execute a broad range of promotional and campaign initiatives across online channels. Reporting to the Director of Digital Marketing, this role will serve as part of the national digital marketing team for Biomedical Services supporting direct-to-donor marketing functions with a focus on SMS... and mobile applications. The position will also be responsible for leading cross-departmental projects that may span several digital channels and focus areas. A successful candidate will have a deep understanding of digital marketing strategies, experience in the mobile marketing space, and the ability to collaborate and manage large-scale cross-functional projects and see them across the finish line. Additionally, the ideal candidate will bring strong analytical skills and a desire for testing and optimization. This position is 100% remote with east coast candidates preferred. RESPONSIBILTIES: Develop and execute mobile marketing strategies including SMS and mobile application channels to drive digitally booked appointments for new and returning blood donors. Craft and oversee implementation of direct-to-donor SMS/text strategy including writing and editing messages, testing concepts/offers, and analyzing channel performance for optimization opportunities. Oversee marketing efforts for the Red Cross Blood Donor mobile app across digital channels promoting new features and functionality that ultimately drive user-growth and appointments. Lead cross-departmental projects focusing on mobile marketing innovations including deep linking, selection/evaluation of vendors and partners, and additional projects as assigned. Partner closely with product and partnership marketing managers serving as mobile marketing subject matter expert assisting with strategic roadmaps and reviewing all messaging and content for best practices. Compile monthly and quarterly channel performance results and provide expert analysis to uncover learnings and insights alongside suggested improvements and optimizations. Understand and be able to succinctly communicate the value, breadth of opportunities, and implementation/execution requirements of mobile marketing initiatives. Ability to innovate and identify new opportunities for testing and/or expansion is critical. Manage annual budgets, including submitting purchase orders and invoices as well as tracking monthly budget numbers and volumes. Monitor competitors across platforms, industry trends, and best practices. Other duties as assigned. QUALIFICATIONS Bachelor's degree in a Media/Advertising or a related field 4-7 years digital marketing experience, mobile marketing experience a plus Proficiency in Microsoft Office is required Strong quantitative reasoning skills; you must be able to analyze data, draw conclusions and develop actionable recommendations as needed Adaptable and able to flex with changes in prioritization to meet new or changed goals Excellent written and verbal communication skills Strong organizational skills; ability to implement and adhere to and meet deadlines, and project-manage multiple campaigns Salary Range: $80K -- $100K Minimum Qualification Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications