Director, Demand Generation

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.About The Role & TeamAmplitude’s mission is to help companies build better products. By assembling top-tier teams, we craft exceptional products that resonate with customers. We approach challenges with humility, taking ownership of our work, and our growth mindset drives us to continuously enhance ourselves, each other, and the value we deliver to customers.Reporting to the Vice President of Enterprise Marketing, this pivotal role oversees global campaigns for the Enterprise Segment. As the Director, Demand Generation, you will play a crucial role in shaping the company's strategy in key markets and driving collaboration with internal stakeholders.Joining the Global Marketing Team positions you at the forefront of the product-led growth movement. You'll have the opportunity to define the global campaign strategy for the Americas, EMEA and APJ. By spearheading campaign initiatives while aligning with sales strategies, you will lead the charge in establishing best-in-class practices across the organization. This role offers a defining career opportunity with limitless potential to pioneer industry-first innovations and bring them to fruition.As a Director, Demand Generation, you will:• Develop and execute comprehensive demand generation strategies to drive pipeline growth and revenue expansion.• Lead a team of demand generation professionals, providing mentorship, guidance, and support to drive individual and team success.• Plan, execute, and optimize integrated marketing campaigns across various channels, including digital advertising, email marketing, content marketing, and events.• Collaborate with Sales and Marketing teams to define target audiences, messaging, and positioning strategies to drive engagement and conversion.• Utilize data-driven insights to optimize campaign performance, track key metrics, and measure ROI.• Stay abreast of industry trends, emerging technologies, and best practices in demand generation to drive continuous improvement and innovation.• Build strong relationships with key stakeholders, including Sales, Product, and Customer Success teams, to ensure alignment and collaboration on go-to-market initiatives.• Manage budget allocation and resource planning to maximize impact and efficiency of demand generation programs.• Champion diversity, equity, and inclusion initiatives within the Marketing organization and across the company.You'll be a great addition to the team if you have:• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.• years of experience in B2B demand generation, with a proven track record of driving pipeline growth and revenue impact.• 10+ years of experience in team leadership and management, with a focus on fostering a culture of collaboration, innovation, and accountability.• Deep understanding of demand generation best practices, marketing automation platforms (e.g., Marketo, HubSpot), and CRM systems (e.g., Salesforce).• Strong analytical skills and proficiency in data-driven decision-making, with the ability to interpret and communicate insights effectively.• Excellent communication and presentation skills, with the ability to influence and collaborate cross-functionally at all levels of the organization.• Passion for technology, analytics, and driving business growth through innovative marketing strategies.• Commitment to promoting diversity, equity, and inclusion in the workplace.Join Us:If you're passionate about driving growth, innovation, and impact, we'd love to hear from you! Apply now to join our team and help us shape the future of analytics and product development.Who We AreThe Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and wellbeing of our Ampliteers.Some of our benefit programs include:• Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans• Flexible time off, ​p​aid holidays, and more• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (annual), home office equipment (annual), and much more• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)• Employee Stock Purchase Program​ (ESPP)​Other fun facts about Amplitude:• G2: #1 product analytics solution and #3 best software product according to the 2022 G2 Best Software report.• Business Insider: A top tech company to bet your career on.• Fast Company: #3 most innovative enterprise company in the world.• Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL.• We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.This role is eligible for equity, benefits and other forms of compensation.Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $202,000 - $303,000 total target cash (inclusive of bonus or commission)Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $225,000 - $337,000 total target cash (inclusive of bonus or commission)Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $225,000 - $337,000 total target cash (inclusive of bonus or commission)Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $202,000 - $303,000 total target cash (inclusive of bonus or commission)Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $202,000 - $303,000 total target cash (inclusive of bonus or commission)Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.Staying Safe - Protect Yourself From Recruitment FraudWe are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.