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Analyst, Commerce

Company Description


As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.


Job Description


The Commerce Analyst is the day-to-day steward of Commerce media for assigned brands, and is responsible for monitoring and maintaining campaign development, activation, and innovation. The Analyst will develop and maintain strong knowledge of their client businesses and apply Commerce understanding to help deliver against their needs/objectives. They will work closely with their Manager in the development and communication of all recommendations.


Role Objectives:

  • Gather and analyze keyword, competitive, and level research necessary to build new campaigns
  • Responsible for gathering necessary data for plan development
  • Build keyword and product campaigns across retail programs
  • Responsible for presenting recommendations and applying client feedback to campaign proposal
  • Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Primary party responsible for trafficking approved plan for retail partners
  • Primary party responsible for QA of all campaign components prior to launch
  • Monitor and maintain campaign budgets, pacing, and bid adjustments to hit client KPIs
  • Proactively advocate for campaign adjustments based on performance trends
  • Monitor campaign performance and competitor landscape
  • Development and implementation of optimizations and/or testing plans
  • Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
  • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
  • Actively participate in client status and reporting calls, including presentation of reporting
  • Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft compilation billing for manager approval
  • Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
  • Responsible for learning all relevant tools for reporting, analytics, and competitive analysis
  • Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
  • Establish professional, productive rapport with sales representatives/media vendors
  • Work closely with manager to establish priorities and manage workload

Qualifications
  • Some Commerce/paid media experience preferred
  • Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required
  • Knowledge of the following is a plus:
  • Amazon, Walmart, Target platforms
  • AMS platform, AAP platform, Criteo, and/or Google Ads
  • Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE
  • ComScore, Hitwise
  • Excellent written and verbal communication skills
  • Ability to prioritize and organize projects
  • Ability to accurately apply principles of media math
  • Collaborative approach/attitude

Additional Information


All your information will be kept confidential according to EEO guidelines.

ABOUT STARCOM USA Starcom USA is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content, and technology solutions. With more than 1,300 employees in the U.S., S...

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DATE POSTED
July 20, 2023

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