Merchandise Marketing Funnel Hacker Director

Who We Are

Angel Studios is the home of stories that amplify light. Through its platform, thousands of “Angel” investors choose which titles will be created, funded, and distributed. Angel Studios allows creators and audiences to form passionate communities around their creative projects, making the story behind the story as important as the final project itself. Some of the studio's key projects-- The Sound of Freedom and Dry Bar Comedy --have earned billions of views around the world. Learn more at Angel.com

We’re looking for passionate team members who want to build world-class products that will reshape media over the coming decades. Learn more about:

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Team Principles

Join us and be part of stories that matter.

Summary/objective:

Marketing expert with experience driving aggressive annual E-Commerce revenue growth of $10M+. This role involves extensive expertise in Shopify stores, marketing strategy and execution, resulting in overall merchandise sales growth.

• Build, test and optimize the sales and marketing process for merchandise, leveraging competitor processes, testing across multiple marketing and distribution channels and utilizing trends that work
• Build audiences through targeting and marketing and increase customer lifetime value
• Achieve quotas for shopify stores and develop new strategies to high growth sales
• Creative plan merchandise marketing strategy plans for existing products, new launches, and item phase-outs 6 months in advance
• Evaluate and identify various aspects to utilize growth trends (price, categories, occasions, etc.)
• Collaborate with heads of Merchandise and E-Commerce to direct merch marketing efforts across Angel teams: Ecommerce, Ad buying (social & search), organic social, email, Content Apps (TV, Mobile, Web), YouTube, influencers/affiliate program, blog, livestreams, & theatrical ticket flow
• Own and improve procedures and tools such as sales landing pages, home pages, web pages that convert, retargeting ads, social media, & email sequences
• Craft relevant and irresistible offers. Engage with and provide customers with increasing value at each stage in the funnel
• Implement processes to achieve data driven inventory plans 
• Identify ways to blitz the market through innovative strategies and unique campaigns 
• Must attend and contribute to regularly scheduled staff meetings
• Proficiency in speaking, reading and writing in the English language required.  Additional language proficiency is a plus

• Funnel hacking
• Marketing Strategy, Ecommerce Marketing, Cross-Channel Marketing, Social Media Marketing/Advertising, Digital Marketing/Advertising, Search Marketing, Email Marketing, and Brand Marketing
• An exceptional listener with excellent written and verbal communication skills.
• Proficiency with Microsoft Office and Google Workspace.
• Detail-oriented perspective and able to pick up on overlooked details.
• Organization and time management. 
• Able to maintain confidentiality of information.
• Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.
• Resourceful and able to problem-solve and manage tasks with ambiguity. 
• Willing to perform an array of tasks both in and out of the office.
• Can take feedback to tasks and assignments positively and create better solutions.
• A quick study, able to pick up new skills and learn how to use new programs.
• Must participate in setting and achieving regularly scheduled and outlined objectives. 
• Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.
• Proven ability to drive successful high growth sales
• Innate  ability to identify what makes products memorable/successful and how to strategize into sales campaigns
• Strong research skills

• Amplify light in every action.
• As the owner of your outcomes, you are empowered to break down silos and coordinate with any and all people you need in order to reach your goals. 
• You are ultimately responsible for achieving the outcomes while also using resources wisely - whether that be money, people, or time.
• Know your customer - it might be our viewers, investors, creators, or internal Angel Teams. Ensure you understand your customer and are providing what THEY need and not just what you want to build. 
• You OWN the success of your team members, including hiring, onboarding, goals, performance management, raises, terminations, etc.
• Hold team members accountable to their goals - help them grow and make the most of the resources they bring. Document their performance for reviews. 
• Create opportunities for team members to take initiative and ownership. 
• Give consistent and timely candid feedback with compassion - your team members need to know where they stand at all times. If you find yourself doubting a team member, address it swiftly with actionable feedback.
• Contributes in a way that moves the Angel mission forward and exemplifies the team qualities required for working at Angel.
• When faced with roadblocks, mistakes or unforeseen circumstances, consistently and proactively find creative solutions and/or break down barriers to handle the challenge or complication. (Focus is on creating/building/testing/learning/resolution rather than getting stuck and identifying or placing blame).

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.

Perks at Angel:

- Competitive compensation

- Stock Option equity package

- 100% company-paid medical, dental, and vision premiums for employees and dependents

- Short, and Long Term Disability Insurance paid for employee, with option of additional AD&D insurance

- Generous Paid Time Off

- Health Spending Account (HSA)

- 401(k) investment opportunity with employer match

- Paid parental leave

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.

Angel is an Equal Opportunity Employer:

At Angel Studios, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.