Senior Product Marketing Manager (Redwood City, CA)

Company Description:

Anomali, a world-renowned platform leader in Security Operations, supercharges SecOps by fusing Lightspeed Security Analytics, Industry-Leading Cyberthreat Intelligence (CTI), AI-based automated threat hunting, alert orchestration, automated threat detection and incident response (TDIR) blocking, community intelligence sharing, exposure management, and dark web protection. Transforming CISOs into superheroes and analysts into SOC terminators.

Anomali's Platform offers: “Match” Next-Gen SIEM, “Lens” AI Threat Hunter, “ThreatStream” TIP, Anomali Integrator, Anomali ISAC, Anomali Attack Surface Management, and Anomali Digital Risk Protection, infused with Anomali AI. 

Anomali bridges the gap between point solutions (EDR, NDR, SSE, RMM, CAASM, etc.) and replaces legacy SIEMs at 50% the cost, giving analysts easy-to-use tools that enable lightspeed detection & response. Anomali addresses the global shortage in cyber talent by empowering analysts to contain, eradicate, and block threats in seconds without complex SIEM queries, manual blocks, or long investigations. 

Anomali delivers as a proprietary platform and disruptor to the security analytics world.  Anomali can search billions of logs in seconds, correlating tens of millions of IoCs and IoAs across years of telemetry and logs often deleted or moved to cold storage.  At every point across the cyber kill chain, Anomali supercharges the SOC to detect, contain, and eradicate threats before organizational impact. 

Job Description:

Anomali is a revolutionary AI-Powered Security Operations Platform that is seeking a dynamic Senior Product Marketing Manager. You will play a critical role in driving market awareness, product adoption, and customer engagement. The ideal candidate will possess a deep understanding of the cybersecurity landscape, strong product marketing expertise, a proven ability to translate technical features into compelling value propositions, and the ability to thrive as a self-starter in a fast-paced environment.   We are looking for a Senior Product Marketing manager that wants to be different - to be the Anomali. 

Responsibilities:

Market Analysis & Research:

o Conduct market research to understand customer needs, industry trends, and competitive landscape.

o Identify market opportunities and customer segments to drive product positioning and messaging.

Product Positioning & Messaging:

o Develop clear and compelling product positioning, value propositions, and messaging.

o Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content.

Go-to-Market Strategy:

o Develop and execute go-to-market strategies for new product launches and feature releases.

o Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches.

Sales Enablement:

o Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides.

o Support the sales team with tools and resources to enhance their ability to sell effectively.

Demand Generation:

o Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives.

o Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives.

Customer Advocacy:

o Engage with customers to gather feedback, build relationships, and develop case studies and testimonials.

o Act as a voice of the customer within the organization to inform product development and marketing strategies. 

Qualifications

o Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.

o 5+ years of product marketing experience, preferably in the cybersecurity industry.

o In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies and market trends.

o Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space.

o Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language.

o Strong project management skills with the ability to manage multiple projects simultaneously.

o Experience collaborating with cross-functional teams and driving results in a matrixed environment.

o Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana,  and other marketing automation and content management systems.

o Experience with cybersecurity frameworks and compliance standards.

o Technical background or understanding of cybersecurity technologies and threat landscapes.

o This is a hybrid position at our Redwood City, CA office location.

Equal Opportunities Monitoring

It is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of their ability, qualifications and aptitude. We select those suitable for appointment solely on the basis of merit without regard to an individual's disability, race, color, religion, sex, sexual orientation, gender identity, national origin, age, or status as a protected veteran. Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented. 

If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position, contact our Recruiting team at recruiting@anomali.com.

Compensation Transparency

$160,000 - $190,000 USD

Please note that the annual base salary range is a guideline and, for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as, knowledge, skills and experience of the candidate. In addition to base pay, this position may be eligible for benefits, bonus and equity.