Growth Marketing Lead

The Growth Marketing Lead at Anthropic will spearhead various initiatives including leading a talented team in paid acquisition, lifecycle marketing, SEO, and influencer marketing. You will also be responsible for defining the growth marketing strategy, experimenting with channel optimization, and ensuring the user acquisition journey is seamless across our web and app interfaces.

To qualify for the Growth Marketing Lead role at Anthropic, candidates should have at least 10 years of digital marketing experience, especially in high-growth B2C and B2B software environments. A proven ability to build and scale teams, coupled with a strong knowledge base in various marketing channels such as paid search and SEO, are crucial for success in this position.

Anthropic is dedicated to fostering both personal and professional growth. As the Growth Marketing Lead, you will have the opportunity to lead a team, engage in frequent collaborations, and continuously enhance your skills through experimentation with various marketing strategies and technologies.

At Anthropic, the work environment combines collaborative efforts within a talented team, a hybrid work model that allows for flexibility, and a focus on impactful results. You’ll thrive alongside collective innovation on significant research efforts. This makes for an exciting workplace where your input can drive meaningful change.

The expected annual salary range for the Growth Marketing Lead position at Anthropic is between $300,000 and $355,000 USD, depending on experience and qualifications. In addition to competitive compensation, Anthropic offers attractive benefits including equity donation matching and generous leave policies.

Discuss your journey, including key roles and achievements in growth marketing, especially focusing on strategies that effectively drove customer acquisition and retention in B2B and B2C contexts.

Share examples of channels you’ve worked with, such as SEO, paid social, or email marketing, and detail the steps you took to validate and grow these initiatives, including any specific ROI metrics.

Explain your systematic approach to A/B testing, how you determine which variables to test, and discuss the tools and metrics you use to evaluate the success of different campaigns.

Detail the key performance indicators (KPIs) you consider essential, and how you utilize data to refine strategies, showcasing examples of how data-driven decisions led to significant growth.

Discuss your leadership philosophy and strategies for recruiting, developing, and managing high-performing teams, including fostering a culture of collaboration and innovation.

Provide insight into your decision-making process for channel selection, including how you assess potential ROI and align initiatives with overarching business goals at Anthropic.

Share a concrete example, outlining the challenge you faced, the steps you took to overcome it, and the outcome of your efforts. Highlight the learning you realized through this experience.

Explain your strategies for keeping abreast of industry trends, including any resources you rely on, relevant conferences you attend, or communities you engage with to continuously enhance your knowledge.

Discuss how you effectively collaborate with cross-functional teams such as product and engineering, illustrating with examples from past experiences where this led to successful marketing campaigns.

Articulate your passion for the AI sector, your alignment with Anthropic's mission, and how you envision using your marketing expertise to contribute to the growth and success of the company.