Marketing Manager, Account Based Marketing, Campaigns

As a Marketing Manager at Anthropic, you'll orchestrate comprehensive ABM campaign frameworks that align with different business priorities. You'll develop quarterly campaign roadmaps, coordinate with channel owners to provide campaign briefs, and track campaign performance across various segments and channels. Your role will be pivotal in ensuring consistent messaging and cohesive narratives across the product portfolio.

To thrive in the role of Marketing Manager at Anthropic, candidates should have a Bachelor’s degree in a related field or equivalent experience, alongside at least 5 years of B2B marketing experience. Proven experience in orchestrating large-scale multi-segment campaigns and strong project management skills are essential for success in this role.

In your role as a Marketing Manager at Anthropic, you'll be instrumental in communicating the benefits of our reliable AI systems, helping to establish narratives that resonate with our audience. Your efforts in executing cohesive marketing strategies will contribute significantly to the broader mission of ensuring that AI technologies are safe and beneficial for society.

Key skills essential for a Marketing Manager focusing on Account Based Marketing at Anthropic include strong project management capabilities, analytical skills for measuring campaign effectiveness, and the ability to collaborate effectively across diverse teams. Additionally, experience with marketing operations tools is crucial for setting up robust tracking systems across channels.

Absolutely! At Anthropic, we encourage all strong candidates to apply even if they don’t meet every single qualification listed. We value diverse perspectives and believe in the importance of representation within our team, so if you think you would be a good fit, we’d love to see your application!

When answering this question, share specific examples of ABM campaigns you’ve led, emphasizing your approach to targeting key accounts and how you tailored messaging. Highlight your strategic thinking and results, such as increased engagement or sales conversions.

Discuss the key performance indicators (KPIs) you prioritize, such as lead generation, conversion rates, and ROI. Mention the tools you use for tracking and how you analyze data to optimize future campaigns.

Explain your approach to developing comprehensive campaign frameworks that maintain message consistency. Discuss collaboration with teams and your process for revising materials to align with campaign objectives.

Provide a detailed overview of a specific campaign, including its objectives, execution, and results. Highlight the strategies that contributed to its success, such as audience targeting, creative elements, and follow-up analysis.

Share your project management framework, focusing on how you assess urgency and impact. Highlight tools you utilize for organization, and examples of when you successfully balanced multiple priorities.

Discuss your communication style and how you ensure that creative teams have clear briefs. Illustrate your experience in providing constructive feedback while valuing team input in developing campaign assets.

Talk about your process for researching audience needs and metrics driving decision-making. Share examples of how you’ve successfully tailored messages for different market segments while maintaining core brand values.

List relevant marketing tools you've utilized, such as CRM systems, analytics platforms, and automation tools. Provide examples of how you've leveraged these tools to enhance campaign performance and tracking.

Explain the importance of collaboration with sales teams and how you use their insights to fine-tune marketing strategies. Offer examples of adjustments made based on sales feedback that resulted in improved outcomes.

Share your thoughts on current trends like personalization, data-driven marketing, or the use of AI in marketing. Illustrate your understanding of how these trends can be applied to enhance business strategies.