Sr. Paid Digital Marketing Strategist

Position Specific DescriptionOur company seeks a highly experienced Paid Digital Marketing Media Buyer to support our in-house digital marketing teams at an exciting and transformative time as we work toward securing Americas energy independence. This role requires a strategic thinker who can juggle multiple projects and work collaboratively with partners across internal and external agency teams to analyze paid digital marketing campaigns. In this role, you will be responsible for optimizing ad placement strategies for our in-house agency. By leveraging your expertise in paid digital marketing and data analysis, you will play a crucial role in driving the success of our advertising campaigns across various digital platforms. Your insights and recommendations will be instrumental in improving ad performance, maximizing ROI, and achieving our marketing objectives.Responsibilities:• Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising.• Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs).• Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases.• Identify trends, patterns, and actionable insights from data analysis to continually improve ad placement strategies and maximize campaign performance.• Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS).• Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners.• Collaborate closely with creative teams to align ad creatives with optimized ad placements, ensuring a consistent brand message and visual appeal.• Stay updated with industry trends, best practices, and emerging technologies related to paid digital marketing, ad platforms, and analytics.• Identify opportunities to leverage new tools and methodologies for ad placement optimization and campaign enhancement.• Build strong relationships with internal teams and agency partners, effectively communicating insights, recommendations, and campaign updates.Qualifications:• Bachelors degree in marketing, advertising, business, or a related field. A masters degree is a plus.• 5+ years of experience in paid digital marketing and ad placement optimization, preferably within an ad agency or digital marketing environment.• Proficient knowledge of major paid digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, programmatic platforms, and ad servers.• Strong proficiency in data analysis and visualization tools.• Familiarity with website tagging and tracking implementation, using tools like Google Tag Manager and Adobe Launch.• Solid understanding of paid digital marketing metrics and KPIs, including CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).• Excellent analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets.• Strong communication skills, both written and verbal, with the ability to present findings and recommendations to diverse audiences.• Proactive and detail-oriented mindset, with the ability to manage multiple projects and priorities simultaneously.• Passion for staying ahead of industry trends and learning new digital marketing techniques.Join our team and play a crucial role in optimizing ad placement strategies, driving paid digital marketing performance, and achieving our marketing goals. Apply now and become an integral part of our team as we take our advertising efforts to new heights.EEO EmployerApex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at View email address on click.appcast.io or View phone number on click.appcast.io .Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.Employee Type:ContractLocation:North Palm Beach, FL, USJob Type:Digital Experience and Content Strategy#J-18808-Ljbffr