Product Marketing Manager - GenAI (Remote)

Remote US

Product – Marketing /Permanent - Regular Full-Time/ Remote

About Appen

Appen is a leader in AI enablement for critical tasks such as model improvement, supervision, and evaluation. To do this we leverage our global crowd of over one million skilled contractors, speaking over 180 languages and dialects, representing 130 countries. In addition, we utilize the industry's most advanced AI-assisted data annotation platform to collect and label various types of data like images, text, speech, audio, and video.

Our data is crucial for building and continuously improving the world's most innovative artificial intelligence systems and Appen is already trusted by the world's largest technology companies. Now with the explosion of interest in generative AI, Appen is helping leaders in automotive, financial services, retail, healthcare, and governments the confidence to deploy world-class AI products.

At Appen, we are purpose driven. Our fundamental role in AI is to ensure all models are helpful, honest, and harmless, so we firmly believe in unlocking the power of AI to build a better world. We have a learn-it-all culture that values perspective, growth, and innovation. We are customer-obsessed, action-oriented, and celebrate winning together.

At Appen, we are committed to creating an inclusive and diverse workplace. We are an equal opportunity employer that does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Position Overview: As the Product Marketing Manager for Generative AI, you will play a crucial role in defining and executing the go-to-market strategy for our groundbreaking AI solutions. The ideal candidate will have a deep understanding of Generative AI technologies, a knack for storytelling, and the ability to drive impactful marketing initiatives that resonate with target audiences. 

Key Responsibilities: 

Product Positioning and Messaging: 

Develop and refine compelling product positioning and messaging for our Generative AI solutions. Ensure alignment between product messaging and customer needs, highlighting the unique capabilities of Generative AI. 

Go-to-Market Strategy: 

Lead the development and execution of go-to-market strategies for Generative AI product launches and updates. Collaborate with cross-functional teams, including product management, sales, and engineering, to drive successful product launches. 

Market Education: 

Educate the market on the value and applications of Generative AI through targeted campaigns, webinars, and thought leadership content. Develop content that simplifies complex concepts and showcases the practical benefits of Generative AI. 

Competitive Analysis: 

Conduct ongoing analysis of competitors in the Generative AI space. Develop strategies to differentiate our Generative AI products and maintain a competitive edge. 

Sales Enablement: 

Collaborate with the sales team to create effective sales collateral, presentations, and training materials for Generative AI products. Provide sales teams with the necessary tools and knowledge to successfully sell Generative AI solutions. 

Content Creation: 

Oversee the creation of high-quality marketing content, including whitepapers, case studies, blog posts, and videos, highlighting the capabilities and applications of our Generative AI solutions. 

Customer Advocacy: 

Identify and cultivate customer advocates in the Generative AI space. Leverage customer success stories to reinforce product credibility and value. 

Analytics and Measurement: 

Utilize data and analytics to measure the effectiveness of product marketing efforts. Continuously optimize strategies based on key performance indicators (KPIs). 

Qualifications: 

Bachelor's degree in marketing, business, computer science, or a related field; MBA is a plus. 

Proven experience in product marketing, with a specific focus on Generative AI technologies. 

Deep understanding of Generative AI concepts, applications, and market trends. 

Strong strategic thinking and analytical skills. 

Excellent communication and presentation skills. 

Demonstrated ability to collaborate with cross-functional teams. 

Results-oriented mindset with a focus on achieving business objectives. 

Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.