Product Marketing Director

About Apptegy

Since 2015, Apptegy has grown from a small group of individuals working with a handful of Arkansas schools to a thriving community empowering thousands of schools and school districts across the United States. We build innovative products that simplify the demanding roles of school leaders, enabling them to brand, market, and strengthen their school’s identity, effortlessly. To achieve this, we are looking for talented individuals to shape and contribute to the success of our thoughtful and high-performing team.

We value thoughtfulness and high performance in everyone. That’s how we’ve grown quickly and won (and kept) thousands of school districts across the U.S. The marketing team is fast-growing and you’ll have the tools, the mentors, and the resources you need to be successful. We ask you to be someone who is internally motivated to do your best work and that you care about others. Apptegy’s Director of Product Marketing position is your opportunity to join a high-performing team and contribute to our growth and your own.

Why You’ll Love This Job

As a Director of Product Marketing, you’ll define and create the product marketing function at Apptegy. You’ll deeply understand the role of school leaders at all levels as well as those they serve including students, families, staff, and teachers. This position will be a true force multiplier, responsible for helping marketing drive demand, helping sales to close more deals, delivering even more satisfied customers (we have an exceptional retention rate already), and supporting all internal functions with being aligned on product launches. This is an individual-contributor position reporting to the head of marketing with an opportunity to hire and build a team over time.

• Company readiness for product and feature launches: Improve our whole company readiness process to get internal alignment, excitement, and effective execution on product launches.
• Clear and consistent positioning: Create and refine messaging for our company, each product, business issue, and buyer persona that articulates “why change, why now, why us”; train and certify on messaging so that it is adopted cross-functionally and used consistently.
• Expertise in customer, regulatory, and market needs: Conduct market, regulator, and customer research (e.g., surveys, interviews, sales/marketing data) and distill it into insights on buyer personas, buyer journey, and buyer needs.
• Improve competitive win rates: Become an expert on the competitive landscape and develop strategies, tools, and training to help sales and marketers differentiate and defend.
• Make others more effective: Support our marketing and sales teams with messaging for collateral, web, content, and lead generation programs; contribute to or develop compelling content that generates interest and drives the adoption of new features.Support sales and customer success with enablement, sales tools, and assets (e.g., ROI, slides, sales proposals and RFP templates, solution discovery, scripts, and objection handling).
• Refine our Go-to-Market Planning: Research and get alignment on go-to-market plans for new segments and markets.

• 4+ years of B2B Product Marketing experience in SaaS
• In-depth, hands-on experience with all core product/solution marketing functions – positioning, pricing, packaging, go-to-market planning, sales enablement, market research, competitive intel and product launch
• Identify connections between problems and solutions that others miss
• A subject matter expert in the products you support, but simplify this abundance of knowledge into simple, compelling messages that resonate
• Build trust with colleagues, customers, and market influencers by being informed, humble, and helpful, and by adding value
• Strong communication skills and possess a high level of integrity and judgment; you are a tireless, motivated, confident, and determined professional
• Demonstrated success in past leadership roles - leading and mentoring teams as well as growing revenue
• Take initiative and lead with the understanding that product marketing is a support role focused on enhancing the effectiveness of others. Your primary function is to empower and elevate the team, deriving your energy and motivation from the overall success of the team and company, rather than seeking personal recognition
• Ability to delve into detailed tasks when necessary, including writing product launch emails, editing quote templates, and creating in-product cross-sell ads
• Highly collaborative, strong interpersonal skills, positive attitude, and ability to develop positive and productive working relationships across our organization
• You thrive on data and thirst to gather qualitative, quantitative, and anecdotal evidence to drive home key value propositions
• The executive team trusts you because you use data to make informed decisions and drive results; you are unafraid to experiment and fail, seeing it as an opportunity to learn and continuously improve
• Expertise in K-12 is strongly preferred
• Prior experience in high-growth companies with an established suite of products 
• Strong written communication skills and ability to work between teams and departments

Why You'll Love Working With Us

We take our responsibility as a company seriously and aim to make this the best job that you’ve had (and one that sets you up for future success). We want your day at work and your time at home to be a joyful experience that’s why we provide:

--Comprehensive medical, dental, vision, and life insurance coverage

--Retirement 401(k) with employer match

--Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)

--Mental Health Reimbursement

--In-office Gym 

--Catered lunch Monday-Wednesday 

--Unlimited paid time off including seasonal (December) company-wide time off

--Paid parental and medical leave

We value thoughtfulness and high performance in all candidates as we progress through the interview stages. If the challenge of building a rapidly growing company excites you as much as it does us, we hope you’ll consider joining us.

--

Apptegy is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.